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UNIQLO Plans To Enter China'S Two Or Three Line Cities

2013/8/28 21:38:00 44

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foreign media reported that Japan's fast fashion brand "a href=" //m.pmae.cn/news/index_f.asp "UNIQLO" /a "parent company" and "Asia's largest clothing retailer" (Fast Retailing) plan will apply to the HKEx for listing on the issuance of Hongkong depositary securities (HDR), and will be listed early next year. 
 although UNIQLO did not respond to the news, it told reporters that UNIQLO not only plans to open 1000 stores in China, but will also extend its stores to two or three tier cities. At the same time, Xun group will soon introduce its four major brands GU, CDC, PTT and PLST into the Chinese market for the first time and jointly enter the world's largest flagship store, which is to be opened in the two hundred Yongxin of Huaihai Road in Shanghai. Among them, GU belongs to its own brand, and CDC, PTT and PLST are all acquired brands. 
Besides P listing in Tokyo, XXX group is also listed in Germany and the United States. As of the end of February this year, the first half of fiscal year (September 2012 ~2013 February), Xun group net profit grew 13.8%, sales increased by 17% to 614 billion 800 million yen. 
 although the sales of UNIQLO in Japan's domestic market have increased, profits have declined, compared with the overseas market sales and operating profit increased by 54% and 39.8% respectively. Among them, China, Hongkong and other Asian countries and regions contributed most to UNIQLO's performance. This is one reason why UNIQLO pays so much attention to the Chinese market. 
 however, the "thousand shop plan" is still a test for UNIQLO. 
 UNIQLO has entered China since September 2002. It has been 4 to 5 years earlier than its competitors ZARA and H&M. Up to now, more than 200 stores have been opened in 48 cities throughout the country, and all of them are direct stores. Among them, from 100th stores to 200 stores, the uniqo took only 1 and a half years. Official website shows that as of May 31, 2013, the number of shops in China was 202. However, since 2006, UNIQLO's leading edge has been shrinking year by year. In 2011, the number of ZARA stores in China officially reached 100, which equalled UNIQLO. This has a huge impact on UNIQLO, which has more than half of overseas revenue in China. 
 for the implementation of the multi brand strategy in China, it is not too early to compare with other fast fashion brands. H&M and ZARA belong to the forefront of multi brand strategy, and speed up the expansion of other brands besides the main brands. The market they face is not only young, but also more subdivided. In recent days, ZARA said it will introduce new brands to China. And the US brand a href= "//m.pmae.cn/news/index_f.asp" > GAP < /a > also announced that its next brand Old Navy is coming to China and will open its first Old Navy store in Shanghai. 
 however, UNIQLO's most powerful number is the supply chain system that is controlled by itself from product design and production to final sales. From the fabric planning, merchandising, sales planning, production planning to sales process, the product cycle of this set of recycling systems is only 18 weeks, which is far from the fast fashion companies in China. 
 > a href= "//m.pmae.cn/news/index_f.asp" > shoes and clothes < /a > commentator Ma Gang analyzed to reporters that the high quality brought a large number of passenger flow to UNIQLO, but low price made its profit limited. Moreover, UNIQLO's clothing is not entirely fashionable. Compared with ZARA and H&M, its popularity is far from enough.