< p > Fashion is often the barometer of the economy: skirt length, < a target= "_blank" href= "http://m.pmae.cn/" > shoes < /a > height, lipstick sales... It seems that they are closely related to the rise and fall of the economy. < /p >
< p > during the global economic recovery, a fast fashion trend characterized by fashionable and cheap has swept the world. When the British Kate Princess wears the ZAR A's formal dress, the brand adjustment of Nanjing's department stores is also threatening. Statistics show that as of now, there are more than 40 fast fashion shops in Nanjing, and only in Shanghai and Hangzhou in the Yangtze River Delta. < /p >
< p > "fast, ruthless and accurate" is the main feature of fast fashion. Today, the design on the T platform may appear in the fast fashion shop next week. It likes to use Madonna and other big name stars to endorse, but the price is only tens, hundreds of yuan RMB, and the display frequency of the display window is two times a week. All kinds of breaking the Convention have made it a "international fashion" that the quasi middle class of the country can easily get touch with. < /p >
Less than two or three years ago, when the shopping center such as Jinlun and Shui you Cheng was first established, H&M, ZARA, UNIQLO and other fast fashion brands were only "main stores". Last year, when the Rainbow City opened, "little partners" were stunned: the seven sister brands of ZARA: Pull &Bear, Massimo Dutti, Stradivarius, Bershka, Oysho, and P were concentrated in Ningning. The first sister brand came to China, and landed in rainbow city. < /p >
< p > Hong Yue City People's introduction, although all do fast fashion, but these brand style is not "crash", some sexy, some avant-garde, some intellectuality...... Accurately lock different types of consumers. What is interesting is that many consumers are still hesitant before they enter the shop. These shops look so fashionable and international, and the price will be very expensive. But when you go to see it, the price is very close to the people. "Buying in Taobao is better than buying it in a fast fashion shop", which has become a repeat customer in shopping malls. < /p >
< p > fast fashion, and even promoted the adjustment of a number of department stores. Recently, several shopping malls in Xinjiekou have been surrounded by shelter and began to adjust their seasons. < /p >
< p > about one or two months ago, some shops in Wanda Lane in Jianye were busy clearing the goods and leaving the field to move to fast fashion. It is reported that UNIQLO and H&M have been stationed. Next year, the new hundred will be officially expanded and opened up to the China World Trade Center center. One of the most eye-catching adjustments is to introduce a group of fast fashion brands. < /p >