In September 6, 2013, "&middot" is endless.

The brand new spring and summer conference 2014 was held in Jinjiang Baolong hotel. The CAMKIDS business partners, Mingwei company and well-known media gathered together to appreciate the momentum and courage of the brand.

Industry pioneers start again and strive to create brand new growth.

"The most important thing in life is not a starting point, but a turning point."

At the meeting, chairman Zhang Congming of Ming Wei pointed out in his impassioned speech.

After 20 years of market sharpening, Mingwei has opened up a magnificent journey. Its brand CAMKIDS brand occupies the first brand status of China's young outdoor equipment.

In 2013, with the listing of enterprises, under the impetus of capital operation, Mingwei embarked on a comprehensive upgrading journey.

In this meeting, CAMKIDS takes the theme of "refined &middot, endless" as the theme. In the crucial period of brand pformation, we should practice our own internal strength and start from the enterprise's development strategy, brand strategy and market strategy. With the attitude of "striving for perfection and never stopping", we will consolidate the strength of our national enterprise partners and make the brand of CAMKIDS outdoor equipment to be specialized and meticulous to achieve new growth.

Brand strategy, three steps, short and medium term goals, planning new development in the future

The blue ocean depends on the helmsman and leads the way to the target.

At the meeting, CAMKIDS

Formulated the three step strategy in the short and medium term.

In the next six years, the CAMKIDS brand will be upgraded from four aspects: brand strategy, channel strategy, product strategy and talent strategy. It will gradually realize the pformation of CAMKIDS brand, build CAMKIDS comprehensive outdoor equipment stores for young people, and complete three stages of CAMKIDS family outdoor equipment comprehensive store, so as to identify the direction for the future development of the brand and create a brand new style and peak.

Outdoor activities, terminal marketing, perfect implementation of brand new strategy

In 2013, the CAMKIDS brand nationwide terminal exceeded 1000, the average single store performance increased by more than 40%, and achieved leapfrog growth.

Good performance can not be separated from good marketing means. CAMKIDS brand has recently launched the brand activity of "taking children away" and "CAMKIDS traveling to Taiwan summer camp", attracting consumers' eyeballs successfully, and putting the idea of "young strong, strong China" perfectly into action, encouraging children to get out of doors and strong physique, and successfully create brand awareness and reputation.

In order to better implement the brand "sophisticated &middot, endless" strategy, CAMKIDS will upgrade the terminal in 2014.

First of all, on-line EPR system enhances the integration, convenience and real-time of management. Secondly, the VIP membership system is introduced to provide exclusive services to consumers. Finally, a strong retail team is set up to set up benchmarking market, so as to realize the precise operation and deep execution of brand terminals, to shape the intangible brand value and promote the upgrading and development of terminals better.

New technology, fashion, spring and summer new products show new charm.

The new product is still the top priority of the conference.

Spring and summer 2014

Clothing, accessories, CAMKIDS from the "creative leading, leading technology, design leading" starting, focusing on product serialization and collocation, to achieve the integration of equipment sales.

At the meeting, CAMKIDS used the form of interpretation and matching to show the characteristics and selling points of footwear and accessories. The promotion of new fabrics and science and technology elements has injected new vitality into the products. It reflects the excellence of CAMKIDS brand in products. It has been well received by the presence agents and distributors, and is full of confidence in the development of the brand market.

A valuable brand is that it always maintains the spirit of upward, continuous innovation, breakthrough and promotion.

In 2014, CAMKIDS stood at its peak and never stopped. With its brand spirit of "refined &middot, endlessly", heading toward the youth dream and heading for the internationalization journey, it is bound to lead the new development of China's young outdoor equipment industry.