Recently, the British Federation of industry (CBI) surveyed the quarterly sales performance of 125 enterprises. The data show that from December 2012 to August 2013, Britain Retail sales showed rapid growth, of which clothing and groceries increased the fastest. The apparel industry achieved the strongest sales season in 6 consecutive months. Sales of clothing reached its fastest growth rate since February this year, an increase of 76%, which greatly boosted the confidence of enterprises.

Britain clothing Retailers said that the current sales of clothing have exceeded the annual average, which is the first time since January 2011, and is expected to continue this "boom" again in September this year. Public opinion survey results also show that Clothing enterprise The overall business situation has reached a new high in 3 years. The single month growth has achieved the strongest value since last November, and the growth rate will remain in the next 3 months. In the survey, about 49% of people believed that the sales of clothing will continue to rise in the future, and 22% think it will drop.

Data released by GFK, one of the world's largest market research companies, released in August 30th showed that the UK consumer confidence index hit a 4 year high in August. Nick Moon, general manager of GFK social studies, said that although the British standard of living is at its lowest level in 10 years, the public confidence index will continue to grow strongly. Nick said that this good phenomenon may be due to slow economic growth in the past few months. Williams, chief marketing officer of the CBI distribution industry and Asda, also said that events such as the British heat wave, summer sales, Royal baby fever and sporting events have also contributed significantly to improving the sales of high street, especially garment retailers and grocers.

The industry expects that the UK will usher in a new round of peak consumption in September. But there are also professionals saying that at least before Christmas, shoppers in Britain will remain cautious about future consumer spending until their pound's earnings continue to improve.