Under the double pressure of high inventory and close shop tide, the brand sale mode that has been replicated has become the main channel of "a target=" _blank "href=" //m.pmae.cn/ "> shoes < /a > serving enterprises to clear inventory." P " "Through the horizontal comparison of some brands, the proportion of sales turnover accounted for 60% of the annual turnover, and 10% of the low turnover." Yang Qin, a data analyst at the world network operator, said at a 2013 China listed company summit in Xiamen in September 10th. < /p >
Li Linbin, President of P, revealed that China's sales promotion last year was close to one hundred million in the flagship store at the gate of the factory. "Promotion is based on ninety percent off eighty percent off". < /p >
< p > even though, from 2013 a href= "http:// m.pmae.cn/news/index_c.asp" > shoes and clothing industry < /a > key listed companies semi annual report, the change trend of their income, net profit and profit margin has generally continued to decline. According to the data provided by this summit, as at the end of 2012, the stock of shoes and clothing enterprises exceeded about 700000000000. However, the stock and accounts receivable turnover rate of most listed companies in the first half of this year has declined to a certain extent compared with the end of 2012. < /p >
< p > but the statistics of the first half of the A and H-share shoes and clothing companies show that their performance is not good enough. In the first half of the year, the net profit of women's wear, men's wear, leisure, footwear and sports < a target= "_blank" href= "http://m.pmae.cn/" > clothing < /a > decreased by 3.09%, 16.83%, 15.95%, 26.99%, 47.18% respectively. Among them, the 4 year-on-year net profits of 4 listed footwear companies and 6 sports listed companies all increased negatively, while 9 men's listed companies and 5 casual wear listed companies increased only two years, while the rest were negative growth. < /p >
< p > looking for the semi annual report of footwear companies, it is found that due to oversupply, cleaning up inventory is still an important task for many enterprises. Take Lining as an example, at the end of last year, the total provision for inventory was 586 million yuan, but up to the end of June this year, the total provision for inventory was up to 460 million yuan, and the total inventory was 841 million yuan. < /p >
< p > high inventory is a href= "http://m.pmae.cn/news/" > shoes and clothing industry < /a > around the pain, and correspondingly, the phenomenon of closing shop tide has not been effectively curbed. Data show that the absolute number of sales channels of shoes and clothing companies in the first half of the year is still larger than that of the end of 2012. Among them, China's trend, Lining, PEAK sports, Anta sports and 31st degree were reduced by 611, 410, 289, 263 and 256 respectively. < /p >
< p > from the semi annual analysis of the listed companies of shoes and clothing, Guan Dian Chao mainly focused on sports shoes and clothing companies, but men's and leather shoes were also affected. The absolute number of sales channels of seven wolves, AOKANG international and nine Mu Wang also decreased by 152, 60 and 59 compared with the end of 2012. < /p >
< p > it is worth mentioning that the business of shoes and clothing listed companies began to grow rapidly, for example, the business of the seven wolves increased by 40% in the first half of the year, reaching 100 million yuan. Tmall < a target= "_blank" href= "http://m.pmae.cn/" > clothing < /a > City General Manager Yu Wei also revealed that in the first half of this year, sales of shoes and clothing were about 50 billion, accounting for more than 40% of the whole year. < /p >
< p > "the overall growth of the garment industry is weak, but the B2C market is less than a href=" //m.pmae.cn "> clothing category < /a > class growth. Yang Bin, President of Analysys International and President of Analysys business solutions, said that "after 3 years, most of the sales of enterprises may only come directly from the Internet, but 100% of their sales will be affected by the Internet". < /p >
< p > according to Yang Qin analysis, the penetration of clothing e-commerce in the whole clothing retail system has reached about 20% last year, and the Department Store accounts for more than 20% of the total clothing system in China. < /p >
< p > but the development of electronic business of shoes and clothing listed companies is not clear, most of which are still dominated by clearing stock. "From the Internet purchase form, the first stage is still on the price." Ye Ting, general manager of the Internet business executive, said: "the chaos in recent years, especially the < a href=" //m.pmae.cn > clothing industry < /a > has a very large stock, which forms a strange phenomenon of playing the price of goods in stock. " < /p >