Chinese brands strive for the gold medal in the world. In the Beijing Olympic Games, what is often mentioned is aiming at China's 1 billion 300 million consumers, especially for China's growing middle class Coca-Cola and other international brands.

However, Chinese brands, including Lenovo, Lining and Huang Chao Jia, are taking the Olympic Games as a catalyst to go abroad: they are promoting products to 5 billion 300 million people outside China, some of whom are the first to enter the eyes of global audiences.

Chinese brands are faced with the challenges that European and American brands do not have: "made in China" is often linked to cheap labor and unsatisfactory quality goods, and many Chinese companies regard the Olympic Games as an opportunity to prove that their country can also produce quality products.

Lenovo, a global partner of the Olympic Games, has not only been allowed to install the company's computers and win profits on all kinds of equipment on the Olympic Games, but also has the right to use the Olympic logo and advertise all over the world on its products.

Lining, a sportswear brand competing with Nike and Reebok, lost to an internationally recognized Adidas by becoming an official sponsor of the Olympic Games.

However, during the Olympic Games, Chinese gymnastic and shooting teams wore Lining sportswear.

Anta, a Chinese sports shoe brand that competes with Nike and Puma, has also seized a bit of the timing of the Beijing Olympics.

Although many companies do not have the chance to sponsor the Olympic Games, some brands are involved in other ways.

Haier provides support for Beijing Olympic Games, such as electrical appliances. The company hopes to sell more products to foreign countries, especially in developed countries.

The royal family provided 100 thousand pieces of furniture to the Olympic village.

The company already has customers in Europe, but hopes to expand its market in other regions.

Tsingtao Brewery is looking to attract drinkers from various countries in the Olympic Games.

Whether it is a Chinese brand with many years of overseas experience or the first launch of a marketing offensive to a global audience, the challenges facing all companies are clear: to ensure that consumers do not link China with cheap.