Since the beginning of this year, the Quanzhou industrial and commercial bureau of Fujian province has played a full role in supporting the development of the network economy, helping entities to resolve the stock pressure and maintain the brand image of Quanzhou. With the untiring efforts of government and enterprises, the first 8 months of this year shoes The inventory is about 7000000000 yuan.

As a large private economy city, Quanzhou sits on the "China Shoes Capital" Jinjiang and "China leisure". clothing Shishi, a famous city, but since last year, affected by the international financial crisis, the footwear industry in Quanzhou has been plagued by high inventory problems. The inventory of the whole industry is more than 10 billion yuan, which seriously restricts the development of enterprises.

How to go stock? Many shoe and clothing enterprises coincidentally turn their eyes to the electricity supplier. At present, Quanzhou sports shoes, casual shoes, cashmere and cotton wear online sales account for 70%, 55%, 68% of the country, respectively. Quanzhou has become the largest and most concentrated shoe and clothing e-commerce service base in the country, and has been listed as one of the four largest e-commerce industrial bases in China. In view of this fact, Quanzhou industrial and Commercial Bureau actively implements the Internet business supervision function, and guides a large number of network operators and generation operators to dock with traditional industrial enterprises. Spin The city set up an e-commerce operation headquarters to encourage and guide 217 electric business enterprises to gather together, cooperate with Taobao to train enterprises, and guide shoes and clothing enterprises to develop e-commerce services.

In addition, the Quanzhou industry and Commerce Bureau has also vigorously supported the first online shopping mall in Fujian Province, Licheng District happy street shopping mall, guiding its registration and establishment of a limited liability company, bringing the online store "loose sand" together, forming a centralized wholesale, packaging and delivery "one district" service. At present, there are 3801 main network markets in the city. According to the introduction, nearly 2000 network wholesalers and retailers have gathered in the two hundred meters long happy street and the industrial wholesale market, and the number of shoes per day exceeds 180 thousand pairs. The mall provides a "one-stop" operation platform for network operators to minimize operating costs and effectively help. Shoes and clothing enterprises Digest inventory.

Quanzhou city commerce and Industry Bureau adheres to the network management network, relying on the Fujian Internet business monitoring center, Quanzhou trademark administration protection center, actively constructing the network trademark administrative protection network, and fully helps. Shoes and clothing enterprises Crack down on network infringement. The Bureau has strengthened supervision over online shop operators and commodity information, and takes the online transactions of shoes and clothing products as the main objects, and lists online trading platforms and group buying websites as key monitoring websites, searching for information on suspected production and sale of fake and shoddy shoes and clothing, and increasing the sampling frequency for the sale of commodities by network commodity operators.

In order to solve the problem of counterfeit and shoddy and trademark infringement in the footwear industry for a long time, the shoe and clothing enterprises are maximally helped to stock up. This year, the Quanzhou Municipal Bureau of Commerce and industry takes the famous brand shoes and clothing of the whole city as the key commodity, and takes shoes and clothing as the "black workshops" and "black dens" as the key objects. Jinjiang and Shishi, which are the shoe and clothing industries, are the key areas to be investigated. Up to now, a total of 655 trademark infringement cases have been investigated and dealt with in the shoe and clothing industry, and 3 million 918 thousand yuan has been fined and transferred to 2 judicial organs.