< p > foreign media said that after many environmental scandals, Chinese people's awareness of environmental protection and health is strengthening. The pressure on the government to re block environmental pollution is increasing. < /p >
< p > according to the German website September 21st, the consumption behavior of Chinese residents is changing: biological food is no longer a novelty. Now green fashion is also popular, such as NEEMIC fashion brand's < a href= "http://m.pmae.cn/news/index_c.asp" > green fashion < /a >. < /p >
< p > reported that the middle class of well-educated and affordable Chinese is expanding, and their demand for green design is increasing. "In China, eco fashion is a huge trend of development," said Zhao, China's "a target=" _blank "href=" //m.pmae.cn/ "textile > /a" product specialist. Because more and more Chinese are concerned about the environment and their health. < /p >
Like P's green campaign, NEEMIC fashion brand is also young: two years ago, Swiss Hans Martin gal rich and fashion a target= "_blank" href= "http://m.pmae.cn/" > designer "/a" Amihan Zemp together built this eco time brand. The two Swiss chose to choose Beijing for their fashion items because China is in the process of change, and the capital Beijing is a creative grassland sports ground. < /p >
< p > glean is a skilled farmer who is interested in everything related to sustainable development. NEEMIC is one of the many green projects it has implemented in China. At present, only 25% of the new NEEMIC samples are made of ecological materials. Because China's "a href=" //m.pmae.cn/news/ "green textile" /a "market has just formed. But that did not prevent NEEMIC from getting closer to its goals. The next batch of new NEEMIC samples may consist of 50% eco materials. Because China's < a href= "http://m.pmae.cn/news/ > textile > /a > manufacturers are slowly turning to green. < /p >
< p > reported that the Chinese government has now set up a banner of environmental protection and is pressing ahead with its own industries. Because serious environmental damage not only causes popular indignation, but also hampers China's development. According to the world bank, the consequence cost now accounts for 6% of China's gross domestic product. About 70% of rivers and lakes in China are polluted. Air pollution reaches its maximum. Respiratory diseases and cancer are increasing. Nearly 800 thousand people die each year from diseases caused by environmental pollution. < /p >
< p > reported that the Chinese government now uses dual strategies to control environmental pollution: on the one hand, the Chinese government has invested about 530 billion euros (1 euros or 8.32 yuan) in the green project. On the other hand, the recently promulgated laws permit severe punishment for environmental polluters. If the case is particularly serious, they may even be sentenced to death. < /p >
Therefore, China's fashion industry is also forced to change its mind. P Because chemicals used in fertilizers, pigments or tanning make textile production one of the dirtiest industries. In addition, the Chinese government is also worried that the West may soon impose tariffs on non green a target= "_blank" href= "http://m.pmae.cn/" > clothing "/a". < /p >
< p > now China's textile producers should be concerned about water conservation, use of ecology and recyclable materials. By 2015, the ratio of recycling < a href= "http://m.pmae.cn/" > fiber > /a > to total fiber processing of industrial textiles should be increased to 20%. < /p >
Ms. Zhao of the Swiss Institute of market ecology, P, believes that the textile industry is green and caters to Chinese consumers. In fashion, China's middle class is increasingly unfettered by brand names and fast fashion. On the contrary, the middle class in China pays more attention to personality design, quality and sustainable development in choosing clothes. < /p >
< p > according to the 2011 green brand survey, 2/3 of China's respondents said they would buy more green products in the future, twice as many as those with the same idea in Germany. 95% of Chinese respondents even expressed willingness to pay more for sustainable consumption, while only 60% of Germany offered to do so. At present, there is a lack of choice and supply to hinder Chinese people from becoming green consumers. < /p >