Emilio Pucci is located in new Montaigne Avenue, Paris. Boutique Opened recently.

The two floor, 1296 square feet of Emilio Pucci new store, replaced the smaller shops on the same street, took the new design concept jointly created by the brand creative director Peter Dundas and architect Joseph Dirand for the brand, and set up the first shoe salon in the shop.

Laudomia Pucci, vice president and image director of Emilio Pucci, said in an interview with WWD that Paris new store should make more luxurious positioning and provide the best services in the light of market demand.

　　 Emilio Pucci Alessandra Carra, President and chief executive of Paris, revealed that the new store is a very important investment for the brand. "We look forward to excellent performance," she said.

According to Alessandra Carra, Paris and the United States have always been the largest brands. The United States accounted for 25% of total revenue in Emilio Pucci, followed by 20% of Japan, and the rest of Asia contributed 15% to the brand. The remaining 40% came from emerging markets such as Europe, Eastern Europe and Brazil, and the Middle East. Italy accounted for 15-20% of this sector.

At present, this tradition from Italy. Luxury brand China is making a new round of global expansion, and China has naturally become the focus of expansion. At present, Emilio Pucci's only Chinese store is located in Shanghai, but this situation will soon change. Second stores in Shanghai and two stores in Beijing will open in the middle of 2014.

Alessandra Carra said, "the mainland people who buy our products in Hongkong are very fond of our color and printing, and the lively lifestyle that the brand delivers." but Emilio Pucci still needs to increase brand awareness in China.