Shanghai fashion week 2014 spring summer series We will continue to uphold the concept of innovation and create a professional and international publishing platform. This week's fashion week will host a series of activities such as fashion trends, professional exhibitions, authoritative events, public welfare funds, creative crossover events and various new fashion consumption experiences. It will bring forward forward-looking design works, present the latest fashion design concepts at home and abroad, and lead the trend of the trend. At the same time, we will integrate the resources of the industry and open up a new interactive platform for fashion, so as to interpret the new experience of the new trend of the golden autumn.

　　 First, trend publishing, leading the trend.

The release of the work trend has always been the vogue leading the fashion trend. This season's 2014 spring and summer works released in Shanghai fashion week will set up 4000 square meters of water "Gemini" show in the new Pinghu Park in Xintiandi, Shanghai. In from October 17th to 25th, the concept of "music customization" was introduced into fashion week for the first time.

The Chinese and foreign fashion brands participating in this season's work highlight the inclusiveness and diversity of the Shanghai fashion week platform. The Chinese original power, which has attracted much attention, will make persistent efforts to present more abundant latest works. China's independent designer brands account for about 40% of the works released this season, including the backbone of local designers such as Chen Xiang, Qiu Hao, Li Hongyan, Zhang Wenxuan, Ji Cheng, and also the debut of many new designer brands such as underoath, PRESENT LIU2, RICO LEE, MOODBOX, XINYUHU and so on. Overseas brands are also indispensable elements of Shanghai fashion week, accounting for about 30% of the total, including many well-known international brands that have gained popularity in China, and overseas designer brands for the first time to test the Chinese market. Different types of cross-border cooperation, the great efforts of consulates and brand integration promotion will break through the traditional fashion show mode. At the same time, Prolivon, this, TONY WEAR & TONY JEANS and other domestic commercial fashion brands are among the best in Fashion Week this season. And Donghua University's Raffles International Design Institute, Shanghai University of Engineering Science Sino French Fashion Institute of fashion, Shanghai University of Engineering Science Clothing Institute and other well-known design institutions in Shanghai's work show has become fashionable week full of creative vitality of the release plate, many young designers from graduation show to brand show, out of their own broad fashion world.

The famous Chinese designer Vera Wang (Wang Weiwei), known as "the queen of wedding dress", will once again join hands with Shanghai fashion week after opening the first show in Shanghai in 2012. She will show us her latest season's design works, which will give a good ending to the "2014 star" water show on Shanghai's fashion week. Vera Wang's first wedding flagship store in Asia is located in Xintiandi fashion shopping center. It is also the world's largest Vera Wang wedding dress shop.

Chinese women's high-end lifestyle lifestyle cross media platform Style TV Chinese network will join hands with Shanghai fashion week, not only to bring fashion week's fashion day news to fashion fads around this season, but also to fashion people who can't go to the show. In fashion week, you can still watch the highlights of every work in real time through the Style TV Chinese net. Tencent dshen network will also organize the "Shen Mei" special viewing Troupe for the first time in Shanghai fashion week.

　　 Two. The collection of professional exhibitions will be more popular.

As the largest and most influential international shoe show in China, The MICAM Shanghai Shanghai international brand shoe leather exhibition has been widely praised in the industry since its debut in April. On the basis of this success, the autumn exhibition in October will once again work with Shanghai fashion week. It will bring a global high quality shoe fashion feast in Shanghai Exhibition Center in from October 11th to 13th.

The combination of exhibition and marketing is not uncommon in fashion week in Shanghai. Compared with previous activities, this series of consumption patterns is more distinctive. Shanghai Xintiandi and INSHOP gathering place will again host designer works exhibition and designer salon activities. Xintiandi's "Taiwan Design Hall" activities will display, show and test shops together, presenting the brilliant idea of original design from various angles. The INSHOP gathering place will choose the new design brand from all over the world in the form of "design meta" to tell the new fashion life concept. Environmental protection, regeneration and sustainable development are the new highlights of this exhibition.

　　 Three, join the Fosun charity fund to create a new public welfare project.

In October 16th, the Fuxing public welfare foundation and the Shanghai Fashion Week Organizing Committee will jointly organize the Oriental Bentley culture development center to launch the "Fuxing public welfare China Fashion Designer Fashion Award" in Shanghai international fashion center. At the scene of the event, Chinese famous designer Wu Xuewei and Wu Xuekai brothers will bring their 2014 spring and summer latest fashion works to the theme of "harmony and harmony" and start the prelude under the interpretation of the 50 supermodels of Oriental Bentley.

　　 Four, authoritative model contest, nurture the new international supermodel.

In October 15th, the Shanghai international model competition, which is known as the "super model cradle", will be held here. As the oldest international model competition in China, the Shanghai international model competition has been trying to open up the international arena since 2012, and has worked with international agencies to create new faces for T.

　　 Five, cross border fashion show to show creativity and integration power.

This season Shanghai During the fashion week, two distinctive fashion events were particularly noticeable. One is the "poster net fashion from the media elite Festival", which will be held in the Bund 27 in October 20th. It aims to unite more mature Chinese fashion bloggers and combine their media platforms and brand resources to achieve the healthy development of brands, media and fashion from the media. The other is the October 22nd Shanghai fashion week and the 2013 world fashion music festival held in Shanghai international fashion center in October 22nd. The event is hosted by Nys media. It will present four classic works of European and American designer brands, and interspersed with the North American pop music live performances and DJ.

　　 Six, polymerization industry advantage resources, build win-win cooperation platform

As an industry summit. fashion week It has always been an integral part of the chain of fashion and creative industries. Shanghai fashion week also plays an important role in tandem industry chain and polymerization industry advantage resources. In October this year, Shanghai fashion week will continue to work together with Shanghai Xintiandi, the major fashion media and various sponsors, to work together to build a win-win platform for the fashion industry, further expand domestic and foreign industry exchanges, and comprehensively boost the transformation and upgrading of the industry. Through the fashion week, we can fully display the image orientation of Shanghai fashion capital and Design City, and enhance Shanghai's urban influence and absorption capacity.