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The Real O2O Is More Than A "Catch Up".

2013/10/3 11:19:00 7

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> a href= "http://news.sjfzxm.com/news/list.aspx? Classid=101112107105" > O2O < /a > the word comes from abroad, according to Baidu encyclopedia explanation: 
 "O2O", that is, Online To Offline, will also combine the opportunities of offline business with the Internet, making the Internet the front desk for offline spanactions. This line of service can be used to line up customers, consumers can line up screening services, and spanactions can be online settlement, and soon reach the scale. 
 O2O closed loop means the docking and circulation between two O. Online marketing, publicity and promotion should bring the passenger flow to the line to experience consumption and achieve spanactions. 
 Tucao: I think this is like a male and female guests holding hands on the platform that you are the one. It is not a closed loop in real sense, nor is it a real ecosystem. The real ecosystem is the male and female guests, who register to marry and establish a family, get married, have children, and live together. Male and female guests each bear their responsibilities and obligations. Only in this way can they become cohesive and able to live together in the same storm. 
 O2O true closed loop is: online platform, store, consumer form an ecosystem and network. To do so, there are shops in the network, shops in the network, shop network complementary, three party interaction, mutual benefit and win-win. 
 there are many businesses that are trying to make consumers sticky. There are many businesses that are trying to integrate online platforms, stores and consumers. Insiders pointed out that "the biggest problem is how to effectively link the huge online traffic and online spanactions with the real businesses. This task is completed without saying that it requires huge cost expenditure. It is the most difficult problem for O2O practitioners to get businesses and users in the shortest possible time lag." 
 Tucao docking problem: let's see how God ten is docking with Tiangong-1. Ignition, launch, orbit, automatic or manual docking, after completion of the task, separation and return to the scheduled location. In the distant space, two giant objects achieve precise docking, which is entirely dependent on a well-established system. 
 now, online banking has payment system, train ticket online sale, and online ticketing system. The main problem of O2O's docking is not yet a perfect system. 
P > someone says, "I have a website, a businessman, a consumer, this is the system," and it's actually hardware. Someone else said, "I have the CRM system (< a href=" http://news.sjfzxm.com/news/list.aspx Classid=101112107107 "> customer management system < /a >). In fact, this customer management system can manage traditional enterprises, but it is backward for O2O online platform, entity store and consumer integrated system management. 
 take the computer system, from the original XP system to the current "a href=" http://news.sjfzxm.com "windows8 < /a > system, with the development of science and technology, and constantly updated. Nowadays, all walks of life have their own system. No matter telecommunications, electricity, industry, agriculture have their own system, it is said that beggars have their own system. O2O how can we do without a system? 
 in fact, O2O can only form an ecological circle by organically combining online platforms with businesses and consumers in a more perfect system. In order to achieve mutual benefit and win-win for the three platforms, businesses and consumers. Remember: the system center is on the Internet platform, and the platform serves businesses and consumers. But don't forget: the system is indispensable. This is the key to locking businesses and consumers, the rules of the game, and this is also very important. 
 the characteristics of a good system: it can lock businesses and consumers, lock employees, achieve alliances between different industries, different places and the whole country, maximize employee motivation, maximize the interaction between consumers and consumers online, and maximize consumer enthusiasm.