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LVMH Wants Taobao To Fight Counterfeit Together

2013/10/13 17:54:00 35

LVMHTaobaoCounterfeit Products

< p > > a href= "//m.pmae.cn/news/index_c.asp" > Taobao < /a > has always been regarded as the most serious area where the counterfeit goods are flooded. Louis Weedon, the most popular luxury brand in China, is deeply affected. However, the best days for Taobao to sell the imitation Louis Weedon's sellers are coming to an end. It is reported that Louis Weedon and Taobao signed a memorandum of cooperation to fight against counterfeit goods.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201310/13/20131013055933_sj.JPG "/" < > > "


< p > the media claims that their common interest is "effective brand protection". The two sides expressed the hope that their cooperation could enable consumers to seek a more equitable e-commerce environment on the Internet.

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< p > some suggestions include "pay attention to and revoke counterfeit shops" and other provisions.

Taobao said that such forward-looking and preventive measures "directly cooperate with brand owners to combat counterfeiting" are "the first example of China's electricity supplier".

< /p >


< p > Louis Weedon has spared no effort in the Chinese market to crack down on counterfeit products. He had repeatedly worked with industry and commerce departments to crack down on fake products and even suspected "fishing" appeared.

Louis Weedon Valerie Sonnier, director of global intellectual property rights, said that cooperation with Taobao is very important and can effectively combat counterfeiting and fraud under the Internet.

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< p > "this cooperation is very important for us to crack down on a href=" //m.pmae.cn/news/index_c.asp "> counterfeit goods < /a > manufacturers, pportation channels, online and offline sales channels," Valerie Sonnier said.

< /p >


< p > "with the support of the Chinese authorities, the number of counterfeit products on the market has decreased a lot," she added.

In 2010, LV signed a similar agreement with < a href= "//m.pmae.cn/news/index_c.asp" > Rakuten < /a > Japan's largest online shopping website.

< /p >

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