In October 9th, AOKANG international 2014 spring new product conference was held in the International Conference Hall of AOKANG headquarters. On the day of the launch, AOKANG International's three brands AOKANG, Kanglong, and red bird showed 2014 spring new products through the model show and body painting, so that the audience could appreciate the exquisite production process and fashion design concept of AOKANG international products again.

In the market competition, products are always the most important link, and products that are more competitive than peers can stand out in the terminal market. As the leader of the footwear industry, AOKANG International's product design concept and product system are very perfect, and in the market have also made a good response, widely praised by consumers.

　　 Super light business shoes unveiled new product launches

The spring 2014 new product of AOKANG, with the theme of "simple style of urban resume" as its theme, shows seven styles, namely, comfortable, transparent, Goodyear, elegant, simple fashion, urban fashion, youth colorful and light series. The new products in spring are custom-made from the needs of consumers in terms of edition, color, fabric and technology. At the same time, they are more fashionable and comfortable in details.

Take the "light series" new product as an example, this series of shoes imported super light rubber bottom and high quality cowhide, adhering to the AOKANG classic shoemaking concept and integrating modern new technology, not only durable but also light and comfortable. According to the relevant person in charge of AOKANG, the shoes of this series are not only fashionable and breathable, but also lighter, and the lightest shoes are only 138 grams. Walking on the feet will not bring any burden to the feet.

Kanglong's 2014 spring new product launches two series of products: Lok Fu leisure and urban leisure, with the theme of "leisure time". Kanglong 2014 spring new products bid farewell to business shackles, using lightweight and comfortable materials, focusing on product details and quality performance, with a perfect attitude to explain the freshness and vitality of spring. Brightly colourful colors are decorated with fringes and rivets to make it look more fashionable and casual.

The 2014 spring new product of "red bird" is displayed in the overall style of "dazzle the wind and tide". It shows three series of styles: colorful, ink, free, light and tide. As the only tide brand of AOKANG international, 2014 new spring birds are keeping up with the fashion trend. They are constantly bringing forth new ideas, integrating the elements of spring with the leather materials perfectly, and creating their own trend.

A+ experience plan helps upgrade terminal

In the new product conference, AOKANG chairman Wang Zhentao announced that in order to better bring new shopping experience to consumers, AOKANG officially launched the "A+ experience plan" to upgrade from R & D strategy, product strategy, brand strategy, channel strategy and so on, and gradually realize the comprehensive transformation and upgrading of the terminal, so as to bring better shopping experience for consumption.

What is the "A+ experience plan", AOKANG chairman Wang Zhentao explained: "in 2014, we will gradually upgrade the terminal. The first step is to promote the AOKANG International Pavilion and famous brand Museum, providing consumers with an international shopping experience and tailored high-end customized services. The second step is to gradually promote AOKANG's intelligent shoe free stores, so that consumers can experience more comprehensive, detailed and perfect intelligent service in AOKANG experience Museum."

Wang Zhentao added that the A+ experience plan will further strengthen the core position of consumers, hoping that consumers can actually perceive the quality of products or services by giving consumers the first-hand experience of products or services provided by AOKANG. The plan aims at meeting the needs of consumers' experience, taking service as a platform and tangible products as the carrier to narrow the distance between AOKANG and consumers.

It is understood that in 2012, AOKANG successfully landed in the capital market, and under the impetus of capital operation, AOKANG embarked on a comprehensive upgrading step. The introduction of the fashion line, the opening of the "AOKANG International Pavilion", the establishment of an industrial innovation alliance, and the promotion of intelligent shoe free stores have made AOKANG a leading position in the footwear industry. The AOKANG put forward the "A+ experience plan" aimed at providing consumers with more standard quality services, bringing consumers a unique new shopping experience.