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UNIQLO Plays A Big Role In Cross Border Marketing, Making The Industry More Diversified.

2013/10/15 18:28:00 8

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UNIQLO Cross Border Marketing Japanese Brand

originally through the < a href= "//m.pmae.cn/news/index_c.asp" > entity store < /a > merchants, the development of an electronic mall App on the mobile platform; the media published in newspapers and magazines, launched an electronic version of App on the iOS platform. These common cross-border practices are in the past. Let's see what cross-border new approaches are available now. 
 earlier this month, Japan's fast a href= "//m.pmae.cn/news/index_c.asp" > Fashion Dress "/a" brand UNIQLO, after the UNIQLO alarm clock, and launched a new gourmet App - UNIQLO recipes. This seems to have nothing to do with the old bank of UNIQLO. In the official definition, it is a perfect fusion of food, clothing and music. 
 > a href= "//m.pmae.cn/news/index_c.asp" > UNIQLO < /a > invited 6 new chefs, but also fashion designers. They wear UNIQLO brand costumes, each contributing four exclusive recipes. All recipes are household ingredients, and they are also very common cooking techniques. UNIQLO believes that there is a natural link between clothing and food. "The inspiration for these dishes comes from the dress matching." 
 the whole App interface is very simple, the left side is the chefs text and video introduction, and the right side is the four big picture food. After clicking on the gourmet page, the left and right are the chef, the food brief and the cooking steps. Further clicking will lead to step-by-step step-by-step cooking and video cutoff. On the last page, introduce the relationship between recipes and dress matching. Simple design connects two irrelevant things. 
Besides P, the App also has a cooking timer function, which provides users with 10 background music random, circular or single cycle playback modes. These music styles are quite different, and some are accompanied by tinkling of kitchen utensils. In concert with music, the screen is switched to different colors, food and clothing. Everything feels refreshing and natural. 
 however, limited music choices and recipes will make people wonder if this is just a "short-lived App" made by UNIQLO for marketing, or there will be more functions, music and recipes to be updated. 
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 Pan Ning is the director of China CEO, UNIQLO, China fast retailing group of UNIQLO parent company. During his time in China, UNIQLO grew up to be the largest overseas market of the Japanese multinational company. As of May 2013, the number of overseas stores in UNIQLO reached 410, of which 212 were in China. By the end of September, UNIQLO has so far the world's largest flagship store to open in Huaihai Middle Road, Shanghai. 
 if we regard UNIQLO China as an independent entity, every shop under the company's number of 9000 employees is making a profit, with a standard area of 1000 square meters, with sales ranging from tens of millions to hundreds of millions of yuan per year - about one of the most successful apparel retailers currently operating in China. It took Pan Ning more than 7 years to complete these achievements. 
 when answering the question "what is China's own but not what Japan does not have," his answer is grand and vague: "from an enterprise experience, we are an advanced country and a successful enterprise has been brought to a rapidly developing developing country, and I have gone through different social development processes in a very short time." The biggest difference is that our challenges are different and difficult, because there are many places we haven't met in Japan. 
 in Japan, UNIQLO is positioned as a popular brand. After decades of post-war development, especially in Japan, which experienced the peak of the 1980s, the overwhelming majority of the population reached a high standard of living. 
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