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2013 High-End Forum Of China Fashion Conference: Gu Sheng Block "Changes In Economic Trends And Industry Environment"

2013/10/18 13:25:00 64

2013 China Fashion ConferenceHigh-End ForumGu Shengzu

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How Does A Channel Kill A Brand?

Our brand is being murdered by channels. This is not alarmist talk. Nowadays, although many brand manufacturers are willing to spend huge sums of money on brand image building and promotion, and create brand personality and style, the influence of brand has become weaker and weaker in the minds of consumers. In today's market environment, there are more and more unstable factors in brand building. Brand development is increasingly threatened by external environment such as channels, especial