According to relevant information, China's online retail sales (mainly B2C) exceeded 50 billion yuan in 2007, and will continue to grow rapidly in the future. Over the next three years, the scale of retail sales will exceed 200 billion.

The rapid rise of online retail sales indicates that the scale of consumers choosing online shopping is expanding rapidly.

In fact, in the economically developed cities such as Jiangsu, Zhejiang, Shanghai, Beijing and Guangdong, many young consumers have formed the habit of Internet consumption.

The products of consumption extend from the original books and digital products to the fields of home department stores, household appliances, clothing, maternity and infant products, cosmetics, and even jewelry and diamond jewelry.

Some foresight enterprises have already realized that e-commerce has begun to enter the orbit of rapid development and explored and tried.

As the latecomer's clothing industry, PPG, VANCL, OLOMO and other brands because of the days, land, people and the relationship, with more than Dangdang and outstanding predecessors in a shorter time to open the market, get the approval of the consumer.

However, the fact that PPG has been heavily complained by consumers due to the problem of product quality has aroused more people's thinking. Nowadays, the most important problem to solve in China's e-commerce is consumer trust.

If trust is not solved, nothing can be done.

Mr. OLOMO CEO Zhou said that online shopping has been relatively mature from platform, payment, logistics to consumer awareness, so that consumers can have confidence in businesses. Besides having excellent product quality, they also need to improve after-sales service.

Online shopping, consumers can only perceive products from the description and pictures of the products. There is uncertainty in it.

Therefore, our product description and photo shoot are based on the principle of "restoring physical objects". Besides, we also introduce the "30 day unconditional return" (after washing and can be returned) to ensure that consumers really have no worries about shopping.

Mr. Zhou said he was also an ordinary consumer. If someone promised that he could buy clothes to wear, he would be more willing to try.

Therefore, he broke the industry rules and launched the "30 day unconditional return".

Trust is a single timber bridge that China's e-commerce must go through.

In fact, many B2C enterprises have realized this. Winning the trust of consumers is the way for enterprises to survive and develop.