< p > to help Chinese brand chain enterprises grasp the changes of consumption trends and consumption patterns in the new situation and realize the brand's sustainable development, at the same time, build up a communication and communication platform between Chinese brand chain enterprises to jointly cope with the pressure and challenges brought by changes in the market and environment. < a href= "http://m.pmae.cn/news/index_c.asp" > the second China brand chain development conference "/a" will be held in Shenzhen from 29 to 30 this month.

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< p > Shenzhen, as the most active inland economic area close to Hongkong, has become the main industrial gathering place of Chinese brands such as "a href=" //m.pmae.cn/news/index_c.asp "> women's wear" /a ", jewelry, watches and clocks, underwear, consumer electronics, mobile phones and so on. Many famous brands have sprung up, and Shenzhen Luohu District has gathered famous brands both at home and abroad, which provided the basic conditions for the holding of the conference.

The second China brand chain development conference was once again supported by the Department of circulation development of the Ministry of Commerce. It is reported that Huang Mengfu, vice chairman of the Eleventh CPPCC National Committee and honorary chairman of the National Federation of industry and commerce, will attend the conference.

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Last year, Yang Deming, President of P Greater China, Mr. Lou Yan, general manager of Timberland China, Shi Jing, director of corporate public relations in Decathlon, and Pierre, President of Asia Pacific region, Dormeuil, Pierre, attended the first brand chain summit.

In this year's brand chain meeting, there are also international brands. In the list of guests attending the brand announced recently, the author found that there are not only domestic brands such as love, eight horse tea, beautiful world, SKAP, Karl Denton, Jihua jewelry, etc. many international brands such as Hermes, Martha, IBM will also appear in the conference.

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< p > > a href= "http://m.pmae.cn/news/index_c.asp" > Hermes < /a > is a world-famous luxury brand. In 1837, it was founded in Paris, France by Thierry Herm s. In the early years, it started with the manufacture of high-grade harness. So far, it has a long history of over 170 years. Now it is an international company that is loyal to traditional handicrafts and is constantly pursuing innovation. Now it owns seventeen kinds of products, such as bags, scarves ties, men's, women's wear and life artworks.

Hermes's head office is located in Paris, France. In 1996, Hermes entered China and opened its first store in Beijing.

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< p > at the current brand conference, Meng Meng, the product manager of the North Asia region of Hermes, will appear in the second forum "core value brand adherence" held on the morning of 30. He will make keynote speeches together with Cui Zhiru, director of the Institute of social responsibility research, Dr Tim Denison, SKAP general manager Liu Yiqiu, and Heaven and Earth Pty Ltd President Hu Wei.

Meng Meng is also a lecturer in fashion education lecturer, market and buyer in Tsinghua University. Besides having 10 years experience in luxury work, many local and foreign brand cooperation, I am a writer of many media fashion columns, and an art fashion consultant (MODERN WEEKLY- weekend pictorial, ELLE MEN-).

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< p > as early as 2010, Bain's 2010 China Luxury Market Research Report showed that 65% of the total consumption of European luxury goods belonged to Chinese.

In 2012, the total consumption of luxury goods in the mainland amounted to 115 billion yuan, ranking second in the world, second only to the United States.

The Hermes brand, as the representative of the top luxury brands, attended the brand chain conference, reflecting the influence of the Chinese world on the development of international luxury brands from another perspective. Especially in the background of the current world economic downturn, expanding the share of the Chinese market has become the main support for the development of many high-end brands.

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< p > from McDonald's, Starbucks's daily consumer brands to IBM, DELL's technology brand, and then to the luxury brand such as Hermes, the Chinese people are enjoying the benefits brought by economic development. While the foreign brands are pouring into the country in a big way, they should learn to make foreign use of them and learn from them.

Organizers said that the development of China's brand development conference is such a communication platform. This year's conference will help brands gain greater development momentum with different forms of participation.

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