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Under The New Competition Pattern, How Should Domestic Men'S Clothing Industry Deal With It?

2013/11/1 15:47:00 32

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Men'S Wear Men'S Clothing Industry Great Changes

as China's < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > the industry has the highest maturity, the largest number of listed companies, and the performance has always been relatively good. The domestic men's clothing industry represented by 13 listed companies is undergoing a great change under the new competition pattern. 
 deterioration has spread to leading brands. In the first half of this year, the revenue growth of 13 companies dropped to 6. Among them, YOUNGOR's revenue was 7 billion 989 million yuan, an increase of 47.20% over the same period last year, and the revenue of card slave road was 374 million yuan, an increase of 30.95% compared with the same period last year. The reported bird revenue was 1 billion 38 million yuan, up 13.29% over the same period last year. 
 in 2012, the enterprises whose revenues declined were < a href= "//m.pmae.cn/news/index_h.asp" > YOUNGOR < /a >, "red bean" shares, Dayang creation and Busen shares, which increased 3 to 7 in the first half. China's revenue was 1 billion 93 million yuan, down -13.20% compared to the same period last year, and George's white camp received 295 million yuan, down by -8.16% compared with the same period last year. The revenue of Dayang's creation was 344 million yuan, down by -7.22% compared with the same period last year; the revenue of the wolf wolf was 1 billion 423 million yuan, down by -4.27% compared with the same period last year; the stock of Busen's stock was 275 million yuan, down by -3.57% compared with that of the previous year; the revenue of nine Mu Wang was 1 billion 163 million yuan, down by -2.29% compared with the same period last year; 
 net profit, only 13 enterprises grew by 4. 
 Meyer net profit was 18 million 910 thousand yuan, an increase of 96.94% over the same period; the net profit of red bean net profit was 21 million 200 thousand yuan, up by 16.90% compared with that of the previous year; the net profit of the card slave road was 86 million 600 thousand yuan, an increase of 12.59% compared with the same period last year; the net profit of YOUNGOR was 960 million yuan, up 8.81% from the same period last year; 
 net profit declined in 2012, including YOUNGOR, Hinur, Dayang, Busen, Hong Kong and Meyer, which increased by 1 to 7 in the first half, accounting for more than half. Among them, the net profit of Busen shares was 11 million 320 thousand yuan, down nearly 40% compared with the same period last year, and net profit of 81 million 830 thousand yuan, down from the same period last year, and net profit of 53 million 260 thousand yuan, down by -29.41% compared with the same period last year; the net profit of George was 38 million 870 thousand yuan, down by -19.08% compared with that of the previous year; net profit of 290 million yuan was lower than that of the previous year; the net profit of China was 242 million yuan, down by -12.80% compared with that of the previous year; the net profit of Dayang's creation was 23 million 960 thousand yuan, down by -11.14% compared with the same period last year; the revenue of the seven wolves was 1 billion 423 million yuan, down by -4.27% compared to the same period last year, compared with the same period last year, compared with the same period last year, the net profit of the company was 81 million 830 thousand yuan. 
 there are 5 enterprises whose revenues and net profits have declined, including nine Mu Wang, China ll, Dayang creation, Georges Bai and Busen. 
 especially noteworthy is that the deterioration of business status is particularly evident in the "three giants" of business and leisure, exceeding market expectations. "Three giants" revenue declined, which did not appear in 2012. In terms of net profit, in addition to the low single digit growth of the seven wolves, the decline of the nine herd kings and China's Li Lang exceeded 10%. This is also the first "double slide" since its listing. In 2012, seven wolves "/p".
 and 9 Mu Wang's revenue increased by more than 15%, and China's 3.15% growth. In terms of net profit, seven wolves (36.09%) and nine herd kings had double digit high growth, and China's Le Lang also had a slight increase (0.6%). 
 leading companies are also not immune. In 2012, the growth rate of reported birds rose by 11.13% compared with the same period last year, and the net profit increased by 29.68%. And in the first half of this year, although revenue still has more than 10% growth, net profit fell by more than 30%. 
 for the whole < a href= "//m.pmae.cn/news/index_c.asp" > men's clothing industry < /a >, in the next 3-5 years, the domestic men's clothing industry represented by 13 listed companies will undergo a continuous adjustment period. The big change is just beginning.