< p > according to India's < a target= "_blank" href= "//m.pmae.cn/" > textile < /a > a target= "_blank" href= "_blank" > clothing > professional website reported that Asian countries, including Singapore, Japan, China, Hongkong, Korea and India, are becoming a potential market for luxury underwear brands in the world.

Several global brands, such as Bella, Cosabella, La (Perla) and Andres Sarda (AndresSarda), have introduced their brands in Asia.

< /p >

Guido Campero, vice president of sales, brand and innovation, Bella, chief executive of Italy's luxury underwear brand, said: "especially the Asia Pacific countries have a wide range of underwear market, mature brands, production facilities and distribution companies." P

< /p >

Like P, Andres Sarda, the founder of Spanish luxury underwear brand Andres Sarda, said: "we can see the strong demand potential of Asian market for luxury underwear.

We have been operating in Singapore, Japan and Hongkong for many years. These markets have truly realized the quality of fabrics and their compatibility, and are particularly sensitive to color and decoration.

< /p >

< p > Bao Na is a clothing company located in Italy, which is located in luxury fashion "a href=" //m.pmae.cn/news/index_f.asp "underwear > /a". Sophie Degeri, Asia Pacific Marketing Director of the company, said: "our business has achieved very good returns in Asia, and has grown in turnover and new shops."

Degeri said that China is a key component of the company's expansion strategy, especially Hongkong is a prosperous market.

< /p >

Campero P felt the same feeling. She said: "although the luxury underwear market is dominated by Russia, Japan and South Korea, we see great potential in China, and China's luxury lingerie culture has not yet been popularized."

< /p >

< p > for the India market, she said: "as western fashion continues to develop in India metropolis, and enter the two or three tier cities, then the towns and villages, the luxury underwear in India will really develop into a leading market for some years."

< /p >

"In Asia, although we see slow changes, the taboo of buying underwear is still a major obstacle to the development of" a href= "//m.pmae.cn/news/index_s.asp" market /a, "said Sasha Hartley, CEO of Rococo Dessous, a luxury underwear brand in Switzerland, P.

< /p >