< < p > > the third phase of the 114th Canton Fair is being held by < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > luggage and bags, a target= "_blank" href= "_blank", "shoes <" and other traditional products.

Reporters on the 1 day at the scene learned that, 3/4 buyers are keen to find personalized suppliers, new design increasingly replace quality and price, become the new focus of export enterprises competition.

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< p > like bees, butterflies backpack, colorful fresh handbags, lightest boxes in the world...

Entering the exhibition hall of the Canton Fair, all kinds of bright everyday products have attracted many overseas buyers.

A Nanjing bag and suitcase company introduced their utility model patent product "portable child pull rod box", which traded nearly 200 thousand dollars in only one style.

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< p > > Shanghai, a a href= "http://sjfzxm.com/news/index_f.asp" > bag and baggage < /a >, the person in charge of the enterprise thinks that there is not much advantage in the light of quality and price competition among the domestic export enterprises. Instead, it is industrial design such as design and humanization improvement. The investment is not big but it gives people a completely different feeling. "Like this time we have integrated the new design of the pull rod box, the large size of 70cm is only 2 kilograms, which is especially welcomed by foreign businessmen."

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< p > "the design cost of 1 dollars can earn more than 2000 dollars in return."

As for the role of design, a Italy design company participating in the exhibition hall of the Canton Fair introduced that many manufacturers in China now have the sense of design, and the European design is very distinctive. They hope to cooperate with Chinese enterprises more.

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< p > data also show this trend.

According to the survey data provided by the Canton Fair, nearly 3/4 buyers are keen to find suppliers of customized products, more than half of which require suppliers to provide customized products and finished products.

At the same time, the market of developed countries represented by Europe and America has changed obviously to small batch and multi frequency.

All these changes put forward new requirements for the response speed and design ability of foreign trade enterprises.

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< p > to promote the improvement of the product design level, the Canton Fair held the first selection of the export product design Award (CF prize) of Canton Fair. 345 companies from 28 trading groups signed up and submitted 547 campaign products.

The results showed that the award-winning "Guang Huo" with a strong sense of innovation was the most. Among the 34 award-winning enterprises, 12 came from Guangdong and 13 products won the prize, becoming the biggest winner of the first CF award.

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