Huarun 1234space, located in Dongmen old business district, is presented in the form of three storey duplex store. It is reported that the store is also the largest flagship store in Southern China, H&M, which is divided into women's clothing areas. Men's wear Area and children's wear area, with rotating staircase and special elevator for customers to browse all the stores.

At the same time, H&M entered Huarun 1234space with "good friend + old enemy" -GAP, which started to enter the Shenzhen market only last year. Now it has 4 stores in Shenzhen.

　　 H&M Two stores, Qi Kai, Shenzhen and Shenzhen stores ranked fifth sixth nationwide.

According to reporters, Huarun 1234space's newly opened H&M is the seventh store of its brand in Shenzhen, and is also the sixth new store that the brand opened in October. At the same time as Dongmen store, it also has a new store located in the colorful city of Baoan. At present, H&M stores in Shenzhen are mainly distributed in Huarun 1234space, Beijing based Plaza, Yitian Holiday Plaza, Po ALLCITY, Xinghe Times Square, the Mixc and Hai Ya riotous city.

Compared with Beijing and Shanghai, H&M entered the Southern China market relatively late. At present, H&M Shanghai has opened 19 stores, Beijing also has 13 stores, and Guangzhou and Shenzhen in Southern China now add up to the same market as Beijing market. Although Chengdu and Chongqing in the southwest belong to the second tier cities, the expansion rate of H&M has already surpassed that of Guangzhou and Shenzhen, with 8 stores in Chengdu and 7 stores in Chongqing.

The H&M opened in two stores in Shenzhen, and one of them is the largest flagship store in Southern China. This is enough to show the importance of the brand to Shenzhen and Southern China markets. With the continuous emergence of new commercial projects in both places, the continuous adjustment of old shopping malls believes that H&M will continue to expand in both places in the future.

　　 Fast fashion accelerates expansion of Southern China Market

In recent years, with the international Fast fashion brand With the continuous influx, shopping centers in China also have a "fast fashion". Every shopping mall is proud of introducing fast fashion. In the Guangzhou Shenzhen market, from the initial UNIQLO, ZARA, H&M to later MUJI, GAP, Topshop, Forever21 and so on, fast fashion began to attack the pool step by step and occupy the high market position. Last year, GAP entered Shenzhen by way of two stores. This year, Guangzhou's first store has also signed Panyu Wanda. Also last year, British fast fashion Topshop opened the first warm-up store in Greater China in Shenzhen golden glory Plaza. In June of this year, MUJI's first store in Guangzhou settled in dongbaoshi. In September, the fast fashion Forever21 opened the first store in Shenzhen in Southern China, and it was also the third store in the mainland.

These frequent "first stores" also symbolized the neglected market of Southern China, especially Guang Shen, and the fast fashion people finally began to pay attention to it and speed up their expansion.