< p style= "text-align: center" > < img border= "0" alt= "" align= "center" style= "" width: ";

< p > "China's fur production and sales are growing by a large margin and occupy a large proportion in the world fur market."

Li Yuzhong, executive vice president of China's "a target=" _blank "href=" //m.pmae.cn/ "leather > /a" association, said at the twenty-second International Fur Trade Fair of China and the first leather culture festival in October 28th.

< /p >

< p > when talking about the development trend of fur industry in China in the future, he pointed out that the future direction of fur development in China should be towards the development of fashion, individuation and diversification.

Compared with the world fur industry, the branding of China's fur industry is still not obvious. There are quite a few products sold abroad, and the market share is not small, but there is still a big gap in brand awareness.

"I think in the future fur industry development, our fur producers should pay more attention to brand building and work hard in fashion and recognition.

Only by forming a fur production, sales and management team with design, management and marketing integration can we truly win the value and way out in the international high-end market.

< /p >

Han Xin, former chairman of the International Fur Association, pointed out at the current Fur Trade Fair: "in the past decades, China's fur processing and sales market has flourished and become one of the world's top fur markets." P

At the same time, we should also see that the fur market is a part of the fashion world. We must meet the needs of world consumers through continuous reform and innovation.

In order to maintain the important position of China fur industry in the fashion world, we hope to continue to develop a href= "//m.pmae.cn/news/index_h.asp" > innovation < /a > in terms of technology and quality.

< /p >

< p > this trade fair will be held in Daying Town, Zaoqiang county from October 28th to November 1st. It will be held for 5 days. It will be composed of 6 sections, namely, the opening ceremony, the leather culture exhibition, the opening ceremony of the camp, the fur Culture Festival, the leather promotion trade fair and the signing ceremony of the project, and the China Leather Association fur Specialized Committee annual meeting.

China's Daying International Fur Trade Fair has been successfully held for 21 sessions since 1992.

This trade fair follows the consistent purpose of "specialization, internationalization, branding," a href= "//m.pmae.cn/news/index_h.asp" and "fashion /a >".

< /p >