[enterprise new logo]

Outdoor brand in Germany JACK WOLFSKIN Following the release of the new corporate logo in July 2013, it opened a prelude to the renewal of the store image. At the moment, another heavyweight image shop came to -JACK WOLFSKIN in November 3, 2013. Changchun Eurasian commercial stores. JACK WOLFSKIN hopes to give brand personality through new brand identity and store image. At the same time, a brand new image can enhance customers' interest and interest in brands and their products.

　　 Feet don't shop and experience outdoors.

The store will use natural log and black gray to color. Outdoor elements Merge into store design. The whole space is divided into different areas according to different functions and scope, so that customers can find the commodities they need more conveniently and reflect the feeling of home at home. The creative design of trousers cabinet was first introduced into the Chinese market. It has the logo of JACK WOLFSKIN logo. The hierarchical structure makes the product classification clearer, directionality and clearer.

Knapsack is displayed separately in the form of backpack wall and accessories, highlighting the professionalism of JACK WOLFSKIN backpack. Accessories display series is strong, convenient for customers to choose. In addition, there is a professional outdoor experience area for outdoor enthusiasts to gather, exchange and share experiences. We firmly believe that outdoor sports should be fun!

　　 [2013 autumn and winter new products]

With the update of store image, JACK WOLFSKIN also released the latest autumn and winter product line. In the autumn and winter of 2013, the new products fully demonstrated the brand concept of innovation driven. Our R & D team has continuously surpassed its technical limitations and has launched all kinds of three in one jacket products. This season's new products, with both windbreak and warmth retention functions, will be favored by customers.

　　 [brand value idea]

JACK WOLFSKIN has an instinctive love for outdoor environment, and provides consumers with a safe and beneficial shopping environment. This new image store is the best embodiment of this concept, and more outdoor enthusiasts can join the ranks of environmental guardians through JACK WOLFSKIN.