< p > with the rapid development of the brand name of VictoriaBeckham Vitoria Beckham since its establishment in 2008, the only office in London Battersea has been unable to meet the needs of business growth. Therefore, VictoriaBeckham Vitoria Beckham has decided to rent an area of 4500 square feet office in New York Manhattan Chelsea area as the workspace and brand showroom of the US wholesale team, which will be put into use next month.

< /p >

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201311/10/20131110064756_sj.JPG "/" < > > "

ZachDuane, chief executive of P < a href= "//m.pmae.cn/news/index_c.asp" > VictoriaBeckham < /a >, said: "the brand has been actively expanding in the United States in the past two years and has launched the early autumn and early spring series covering all product categories, all of which indicate that we need to establish a permanent office in the United States to support business development."

< /p >

< p > VictoriaBeckham Beckham Vitoria has chosen to publish its quarterly brand new product of the main line brand and Victoria VictoriaBeckham VictoriaBeckham twice a year in New York's a href= "//m.pmae.cn/news/index_c.asp" Fashion Week < /a >, and New York's office will bring great convenience to its work.

< /p >

< p > according to the data provided by ZachDuane, the United States is the largest market of VictoriaBeckham brand, occupying 20% of its total sales, followed by Europe dominated by Britain and Germany, and the Asian market driven by Hongkong, China, Korea and Japan.

VictoriaBeckham is available in 54 countries and regions, with 500 retailers.

< /p >

< p > 2012, the VictoriaBeckham brand company BeckhamVenturesLimited realized the income of 15 million pounds, more than doubled its growth rate in 2011, and recorded a profit of close to 1 million 500 thousand pounds under the help of the sub line brand Victoria and VictoriaBeckham, while it lost 1 million 600 thousand pounds in 2011.

< /p >

< p > on the basis of successful turnaround, the VictoriaBeckham brand expanded actively in 2013.

< /p >

< p > at the beginning of this year, VictoriaBeckham Vitoria Beckham bought a shop in front of Spar supermarket which is not far from the brand headquarters in Battersea Bette West, London, which is 850 square feet in size and is estimated to be used as a team expansion. The current brand has about 90 employees.

< /p >

At the end of March this year, the VictoriaBeckham brand website was relaunched after joining the e-commerce function. The website was set up to sell main line VictoriaBeckham main line accessories, sub line Victoria, VictoriaBeckham's a href= "//m.pmae.cn/news/index_c.asp" > garments, /a, accessories, glasses and denim products, including ICON classic series, open up retail channels to serve global customers, and the main products of the VictoriaBeckham thread will also be launched on the brand website from January to next year.

< /p >

So far, the income of VictoriaBeckham brand is mainly contributed by wholesale business. 20% of them come from online sales of cooperative retailers such as Net-a-Porter, and VictoriaBeckham CEO ZachDuane described it as the most important marketing channel by far. P

< /p >

< p > according to relevant news, VictoriaBeckham Vitoria Beckham has decided to open the first independent store of the same brand in DoverStreet next year in Mayfair District of London.

< /p >