Double 11 has become a national holiday of consumption, which is different from the previous double 11. This year, the entity store began to wake up and make efforts to join the double 11 promotion war, becoming the biggest highlight of double 11 this year. According to incomplete statistics of the joint venture network, many entities chain enterprises today sell several times, far exceeding the Alibaba sales growth rate. clothing Appliances, fresh, shoes Category, skin care products and other categories of sales increased significantly.

As the leading chain store in Liaoning, the Xing long family directly shouted out the slogan of "firing Tmall" and boldly promised to "double the price with Tmall and double the price difference". Since the start of double 11 pre-sale in November 8th, the total sales have exceeded 500 million yuan, which has increased three times compared with the same period last year. Li Weilong, chairman of Xing Long Da family, said that it is most important to do well for himself. He said optimistically that "the electricity supplier has created a double 11 promotion festival for the store".

Coincidentally, the Hefei department store has also launched a commitment to "buy" grocery products in the department store during the double 11 activities, which is not higher than the same brand in the official flagship store on the Internet. Price Otherwise, refund the difference price. " The sales promotion copy also directly poked the pain point of online shopping: "double 11" period, online shopping jam, express became "slow delivery", it is convenient, quick and better service.

BBK, the biggest chain store in Hunan, has also shown no sign of weakness. It has launched the "single-minded member day", with the lowest discount for daily necessities and food items to half off, and sales are growing rapidly. Wang Tian, chairman of the board, said: Ma Yun claimed that the electricity supplier was a machine gun. But as long as the entity retailer picked up the new Internet weapons, he fired guns at Tmall, and the sound of guns was expected to cover the sound of machine guns. He then proposed that regional chain enterprises form a unified national electricity supplier platform, which will fight Alibaba more vigorously next year's double 11.

Despite the heavy rain in Nanning today, Nanjing TODAY convenience store is still full of customers. The convenience store has launched the "second games and 50 percent off hits" sales promotion, and sales doubled compared with the same period last year.

At the 2013 China IGA summit, most of the chain executives of BBK business, Zhong Bai group, Xing long family, Qing Kelong and Henan Sifang joint mining company are not worried about the impact of the electricity supplier. They believe that the entity store has the advantage of making full use of the Internet technology to do well the customer inspection, and is meticulous and meticulous in commodity management, so as to better serve its own customer groups. Physical store There is still room for space.