< p > when the reporter walked into the marketing department of the electric business enterprise in the e-commerce area of Haixi (Shishi), the voice of "Wangwang" came out continuously in the computer of the staff.

And in order to cope with the increasing consultation and order quantity, the electric business enterprise has to temporarily deploy personnel from other departments, "hold up" this pleasant surprise "double eleven".

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< p > reporter understands that during the "double eleven" period, thousands of local brand enterprises such as Shishi Mu Lin Sen, Fu Wei bird, Wolf Road, Jinyuan and so on appeared in online shopping centers such as Taobao, Tmall and Jingdong.

It is understood that "double eleven" on the same day, rich birds in a short time, male a target= "_blank" href= "//m.pmae.cn/" > shoes < /a > orders exceeded 5000 single, turnover exceeded about 10000000 yuan; outdoor brand Mu Lin Sen turnover that day also broke through 10 million yuan.

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< p > for such a result, relevant personnel said that before, the enterprise brand only did line business, since 2012, "double eleven", shoes and clothing enterprises how to stabilize the online and offline consumer groups quite a lot of brains.

"On the Internet, if the average daily sales can reach 800 thousand, it is equivalent to the sales volume of 500 square meters shop under the line for 1 months."

Yesterday, Tai Hao, a target= "_blank" href= "//m.pmae.cn/", "dress less than /a" executive manager Cai Wen, lamented the huge potential of the online shopping market to reporters.

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< p > indeed, the impact of the Internet on traditional enterprises is stronger and stronger. Therefore, more and more enterprises realize that online and offline linkage is necessary. This is becoming a new marketing trend of Shishi < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > Enterprises: from the beginning of clothing trade to brand development, then to the pformation of e-commerce, and the development of entity experience shop, so as to achieve the same goal.

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< p > "we find that e-commerce and traditional offline trade are complementary and mutually reinforcing."

Wolf Road clothing Chen said that after the development of the electricity supplier, the enterprise set up the design department, the design ability is stronger and stronger, the company divides the new design into two parts, one part for its own brand, the other part for the online customer consumption, now many customers know the company more directly through the network platform, thus enhancing the competitiveness of the enterprise in the trade.

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< p > the "Wenzhou (International) footwear e-commerce theme shopping mall" project jointly constructed by Wenzhou shoe leather industry association and Zhejiang dadali Footwear Co., Ltd. was approved and approved by China a target= "_blank" href= "//m.pmae.cn/" > leather < /a > Association.

So far, China's first international e-commerce theme shopping mall for finished shoes is expected to rise in the industrial park of China's shoe capital.

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< p > this project is an important supporting project for the development of China's shoe and shoe industry supported by the Wenzhou municipal government. It covers an area of more than 90 mu, with a total construction area of 160 thousand square meters. It integrates product design and development, brand display and release, footwear wholesale market, e-commerce and other functions.

The completion of the project will provide more perfect supporting services for the development of shoe leather industry in Wenzhou, enhance the service level of the industry and the core competitiveness of the footwear industry.

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