< p > since it is an outdoor reality show, the most popular ones are those who sell their children and handsome fathers, and naturally spend those three days and two nights outdoors. In the first phase, Jimmy Lin, who was known as the "old man God", wore a cute Kimi to wear a full blown paternity suit. The children's sunglasses, jackets, camouflage clothes, casual a target= "_blank" href= "http://m.pmae.cn/" > shoes "/a" are included in the "Daddy where to go with the same label", and instantly become the hot search words on Taobao. < /p >
< p > but a problem also emerges. On Taobao, apart from sleeping bags, kettle and tent, < a target= "_blank" href= "http://m.pmae.cn/" > clothing < /a >, shoes and other children supplies are few. Look at the line, the home sports brand Lining, XTEP, Anta and other stores can see a wide range of styles and styles of adult sports shoes and clothing, specially designed for children's sports products are very poor. Even the outdoor shopping areas of large shopping malls can only find adult a target= "_blank" href= "http://m.pmae.cn/" > clothes < /a > shoes, tents, backpacks and so on. Outdoor products for children are almost extinct. < /p >
< p > nowadays, the concept of family outing is being deeply rooted in the hearts of the people. Especially in the two or three line cities with slow pace of domestic life, the weekend outing of men, women and children is becoming more and more popular. Such activities as mountaineering are more suitable for parents and children. So in this trend, for the sake of children's safety, parents will definitely want to prepare a cost-effective equipment for children, including mountaineering shoes and rainproof clothing. < /p >
< p > there is no doubt that the intense demand for children's outdoor products at present and the shortage of supply have formed a sharp contrast. The gap in the market is the great business opportunity of sports brand and outdoor brand. The rapid growth of the demand for children's products is largely due to the transformation of family life style. Adults used to think that children are in a long period of time. They will not be able to wear a pair of sports shoes this year. It will not be worthwhile to spend so much money. But with the development of society and economy, people's attitudes have changed greatly. < /p >
< p > in fact, outdoor brand is a subdivision plate extended by sports brand. Children's outdoor products market can be counted as a further subdivision of sporting goods. This upsurge also means that the outdoor products industry has stepped from "germination stage" to "adolescence", and the future development space is enormous. In recent years, Nike and Adidas have joined the teenager outdoor sector to compete for the market. However, in the field of children's products, there are too few brand names. < /p >
< p > industry analysis shows that the added value of children's outdoor products is higher than that of sports products. Outdoor users will pay more attention to the functions of products such as air permeability, snow protection, waterproof, mountaineering and so on. Therefore, the domestic sports brand wants to join the ranks of the children's outdoor products, and the product's functionality should be placed first. Take the traditional snow boots UGG, in order to adapt to the needs of outdoor sports in winter, especially in the skid and snow protection function, it has made a good market reaction. < /p >