< p > recently, the layout of the "new ideas, new management and new development" for a day and a half has been held in Xiamen, "a href=" //m.pmae.cn/news/index_c.asp "> 2014 XTEP Executive Forum" /a ". More than 70 executives and some senior managers of XTEP participated in the activities.

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< p > XTEP CEO a href= "//m.pmae.cn/pioneer/" > Ding Shui Bo < /a > first made a speech on "new layout and new ideas", and pointed out the new situation and new train of thought for XTEP layout 2014.

He said that the current domestic and international economic situation will enable enterprises to face huge challenges of reform and adjustment.

After 35 years of reform and opening up, China's extensive development mode is no longer feasible. It turns out to be gold everywhere. Now we need to dig for gold instead of picking it up with our hands.

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< p > enterprise development must keep pace with national policy. According to the current economic situation, reform and innovation is imperative.

The national economic system is constantly innovating and changing, and so should XTEP.

First of all, we must set up a group headquarters, give full play to the group level, such as information center, financial center, human resource center and other functional units to fully integrate and optimize the group resources.

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At the same time, we should change our concept and not stand on the basis of looking at problems. Instead, we should cooperate with the whole group. Second, managers' ideas and working modes should be changed, and many management ideas and business ideas should keep pace with the times. P

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< p > > a href= "//m.pmae.cn/news/index_c.asp" > XTEP < /a > Senior Consultant Yang Sizhuo has also brought "new management" course sharing for XTEP executives.

Yang Sizhuo is a famous Chinese management scientist. He is a leading expert in Peking University. He is a tutor in the training field of China. He runs through the curriculum with humor and wisdom through his rich management experience and profound theoretical foundation, and thoroughly analyzes the basic characteristics of leadership.

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< p > "knowledge management: problems that can not be solved in the long run will be solved by third perspectives."

In a word, Professor Yang focuses on the new management method.

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< p > with "new ideas" and "new management", how should we develop and execute? Another senior consultant of XTEP, Gao Xian Feng, tells us how to use "mental model" to improve management skills through the story of Mao Zedong, "a spark can start a prairie fire".

In the final analysis, the "new development" needs to be based on "new ideas" and "new management", and the three should be integrated with each other so as to produce new strength.

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< p > related links: < /p >

< p > XTEP (China) Co., Ltd. is located in Quanzhou, Fujian Province, China's Qingmeng five Li Industrial Park, 431 Tai Tai Road, is a comprehensive development, production and sale of sports shoes, clothing, bags, hats, balls, socks, the main sporting goods business.

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In the past few years, XTEP has created a unique culture suitable for its own brand, P.

With the support of strong and unique brand culture, XTEP, which takes the development goal of "global fashion first brand" as its own responsibility, has won many honors in XTEP's legendary development process. It has won 2 consecutive "China famous brand products" titles; it has won the "China famous trademark" certified by the people's court and the State Administration for Industry and Commerce respectively; it has been awarded the honorary title of "export exemption" and "national exemption" issued by the State Administration of quality supervision, inspection and quarantine, and has won the world's brand laboratory's reputation as "the most valuable brand of China's top 500 brand" and "China brand annual award sports goods NO.1 brand".

These honors mean that XTEP has been recognized more widely in the society. It is also an example of the rapid promotion of XTEP's commodity strength, brand power and terminal power.

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< p > as the first brand in the field of fashion sports, XTEP not only broke away from sports marketing, but also acted unusually, actively sponsoring large-scale sporting events and participating in social public welfare activities: from XTEP in 2004, it became the only partner of the tenth People's Republic of China games, and won the exclusive sponsorship right of the ten games Jiangsu, the PLA, Ningxia, Fujian, Xinjiang and other delegations. XTEP broke the international sporting brand monopoly situation of high-end domestic sports. < /p >