< p > > a href= "//m.pmae.cn/news/index_c.asp" > MARKAWARE < /a > 2013 autumn and winter series, the designer Ishikawa Shunsuke will apply the colors of nature and the blending of colors with nature to the design in Walden lake.

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Tokyo, as the fashion capital of the world, has different characteristics from New York, Paris and Milan.

Here, there is a full acceptance of western dress culture, and a good habit of focusing on the traditional culture of our country.

Over the past few years, on the unique fashionable soil, some designer brands that are simple, durable, material quality and fine workmanship have sprouted out. They are neither fashionable clothes on the T stage, or casual wear when they are traveling at home. They are also different from the mass produced garments made by large clothing companies such as ITOKIN and ONWARD.

If they are to be defined, they may be called "special daily clothes".

These clothes designed for everyday life are not only about fashion, but also the designers' stress on the overall quality of life.

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"P" this time, we visited three special "daily clothes" brands in Tokyo: YAECA brings basic and colorful clothes to modern urban life; FLW combines flax material and various design details that make people look good; MARKAWARE uses clothing as a daily tool for modern people with both urban and natural life, and integrates practicality into design sense.

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< p > < strong > 1. The life aesthetics of YAECA: white shirt < /strong > /p >

"P >" if the longest clothes you wear in your daily life are both good - looking and lined, the wearer will naturally become a good looking person. "

This idea led YAECA to find the direction of design - urbanites need a good shirt to get through the complex and varied everyday life naturally and comfortably.

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< p > < strong > two, FLW: extraordinary a href= "//m.pmae.cn/news/index_f.asp" > linen dress < /a > /strong > /p >

< p > common linen clothing is mainly natural color, gray and white color, and styles are mostly suitable for home leisure style.

Tokyo's life brand "fog linen work" launched the linen women's wear line FLW in the details of the injection of fashion elements, "let the ordinary people look good" is miss Ohashi Rieko designer's goal.

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< p > < strong > three, MARKAWARE: as life tool < a href= "//m.pmae.cn/news/index_f.asp" > men's wear > /a > /strong > /p >

< p > MARK-AWARE designed with the theme of "REAL MAN" S GARMENT (real men's clothes) is made of superior material, small batch of Seiko, and sometimes it is bold to try in the basic section, so that everyday dress presents a new era flavor.

Designer Ishikawa Shunsuke said: "clothing is an indispensable tool in life."

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< p > < strong > four, interview notes: design clothes for the daytime life < /strong > /p >

< p > after the financial crisis, the concept of fashion expanded from "clothing" to "clothing, food and shelter".

People's pursuit of fashion has gradually evolved into an emphasis on the quality of life.

The designers also set their sights on the daily routine and began to design clothes for the daytime's life.

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