The data released recently by P < a href= "//m.pmae.cn/news/index_z.asp" > WeChat < /a > show that WeChat's monthly active users have exceeded 270 million, and public accounts have increased to about 2000000 in 15 months, and maintained 8000 growth and over 100 million times of information interaction every day.

The public platform for marketing purposes has gradually built a "a href=" //m.pmae.cn/news/index_cj.asp "WeChat store" /a.

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< p > the active public account in the store is also combined with < a href= "//m.pmae.cn/news/index_h.asp" > micro-blog < /a > forum to carry out internetwork linkage so as to promote products and promotion.

And personal accounts are mostly "playing cards", making use of the natural trust relationship between friends to open the market for themselves.

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< p > "WeChat is a communication tool based on acquaintances. Users have a natural trust relationship, so the conversion rate of such platform will be higher."

Cao Lei, director of China Electronic Commerce Research Center, said.

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< p > however, in this almost "zero threshold" "social business circle", the illegal behavior of selling counterfeit brand goods occurs frequently. Compared with the general online shopping, "a href=" //m.pmae.cn/news/index_q.asp "> social trade circle < /a" is easier to relax people's vigilance under the two words of "friends".

Even if they buy fake goods or defective products, they often suffer from friends' face and can only swallow their own bitter water and fall into the dilemma of safeguarding their rights.

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< p > reporter has learned that building a public platform in WeChat requires only 9 steps. It does not cost a penny to save a lot of money than building a store on other e-commerce websites.

Because the number of public addresses is limited daily, these public numbers are employed by agents who are privately publicized through their friends' circles and connections.

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< p > a WeChat named "meow meow 123" "high imitation goods" agent said that her job is to put products in the space album for sale, the price can be formulated by agents.

After the customer buys the product, < a href= "//m.pmae.cn/business/ > agent > /a > remittance to the company according to the cost price, providing the company with the guest information, and the company can deliver the goods on behalf of the company.

Agents only need to move their fingers, send out friends circle every day, chat with customers, basically is zero risk, zero inventory, zero investment.

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< p > compared with the counterfeit goods marked "fake", the authenticity of purchasing products is even more difficult to distinguish.

Generally, people confirm the authenticity of purchasing products by buying small bills abroad, evaluating other users, and buying them personally.

The public platform has many friends who claim to be in a foreign country with jet lag, occupations such as flight attendants, family members and so on, thus proving that they can get the goods.

Once the purchase is infiltrated into the personal level, with the trust of "friends", more people will be cheated.

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< p > the circle of friends has gradually become "social business circle".

Moreover, selling fake products and buying customers are friends in their own circles, while greatly affecting the user experience, it also affects the friendship between friends. Many micro friends say that they can not stand the advertising bombing and have to pull their friends black.

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< p > > a href= "//m.pmae.cn/news/index_s.asp" > Tencent < /a > the company has clearly stated in WeChat's service agreement that personal accounts can not "send, pmit, disseminate harassment, advertising information and garbage information".

Public numbers should not produce, copy, publish or broadcast "harassment, spam advertisements or information".

Tencent customer service also said that at present, WeChat mainly adopts the combination of machine filtering, built-in security mechanism and user reporting to ensure the legality of information, and gives users corresponding safety warning according to different situations.

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< p > at the technical level, the social platform is very difficult for the supervision of counterfeit goods, excessive a href= "//m.pmae.cn/pioneer/" > marketing < /a >, and now it mainly relies on the masses to report and seal it.

The most important thing is that the relevant regulatory authorities should introduce relevant policies and increase the supervision and crackdown on the Internet market. This is the way to cure the disease. < /p >