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The Biggest Selling Point Of The Down Jacket This Winter Is Better.

2013/11/26 22:18:00 64

ConsumersDown GarmentsFashion Elements

< p style= "text-align: center" > < img src= "/uploadimages/201311/26/20131126102838_sj.JPG" align= "center" border= "0" alt= "/" < < > >


< p > this winter's down garment market, < a href= "//m.pmae.cn/zt/" > consumer < /a > our more and more mature shopping concept put forward higher requirements for down garment manufacturers and < a href= "//m.pmae.cn/" target= "_blank" > designer "/a".

Insiders pointed out that the thickened women's long style down jacket has become the focus of designers to break the ice, and how to win the favor of consumers in the design of the warm and windproof function has become the hot selling point of the winter down jacket Market.

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< p > < strong > < a > href= > //m.pmae.cn/ > down coat > /a > the higher the better, sell /strong > /p >


< p > Gon Freecss, a seller who has rich experience in "sweeping goods", introduces the fact that in her shop, the higher the down jacket is, the better it will sell, and it will be very difficult for ordinary buyers to enter the eyes of buyers.

According to her analysis, for ordinary consumers, the basic down jacket has already been available, and then to buy this kind of warm single product for oneself. Good color, good version and good fabric are the most important ones.

< /p >


Last Saturday, when Ms. song took part in a brand winter single event, she fell in love with a white cocoon medium length down jacket. However, when she asked for the advice of her girlfriends, she encountered a "boycott" - problems such as dirty, cleaning difficulties, easy to turn yellow and so on, which were often thrown out. But after consulting the seller, Ms. song happily bought this 2500 yuan "scrubbing" white down jacket.

Zhou Hong, the designer of the brand, introduced that the cocoon down garment, which was developed from the hot clothing of the A9 fashion in the fashion world, was not only popular in fashion circles and literary circles but also popular among the buyers.

Compared with Faye Wong's "quilt cover", A9 is more exquisite in silhouette and more wrapped in cocoon design.

< /p >


< p > < strong > professional face accessories should drill /strong > /p >.


< p > aiming at the problem of surface accessories and pinhole drill hair exposed to overdress in the past few years, the industry said that many designer brands recognized the seriousness of this problem, and worked closely with the professional manufacturers and suppliers of down garments in selecting materials and processing plants.

< /p >


< p > according to the introduction, some down garments such as mink, a href= "//m.pmae.cn/" target= "_blank" > leather "/a" and down and so on are quite popular with consumers this year, so the combination of different materials makes the down garments more bloated and monotonous, and is more suitable for all kinds of a href= "//m.pmae.cn/" target= "//m.pmae.cn/".

At the same time, lace, nail beads and other accessories have also been applied to the decoration of down garments, while the design of "Michelin tires", though practical, is generally not favored by young fashion people.

In Beijing and Shanghai, a fashionable trendy men's down coats formally stationed in Dalian last weekend, and even some sportsmanship < a href= "//m.pmae.cn/news/index_q.asp" > fashion element < /a > into the design of down garments, the spliced colors and the application of matte and velvet fabrics will warm the fashion men who are leading this winter.

< /p >

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