Reporters recently learned from the relevant departments of Shengzhou, "Shengzhou tie" was recognized by the Zhejiang Brand Strategy Promotion Committee as Zhejiang regional brand. Zhejiang regional famous brand is an important part of Zhejiang famous brand. It is a collective brand of a certain product or a certain product in a certain area of Zhejiang Province Based on the advantages of a certain industrial cluster, such as large scale market share, high popularity and reputation. Regional brand is a comprehensive embodiment of industrial scale, quality, culture, business philosophy and development tenet. At present, there are more than 1100 tie companies in Shengzhou, employing over 5 employees, and making over 300 million neckties each year, accounting for 80% of the domestic output and 33% of the world. It has become the largest necktie production and processing base, wholesale sales base and export base in the country. Insiders pointed out that the "Shengzhou tie" has been identified as a regional brand in Zhejiang, which will have a positive impact on the development of tie industry in the city.