Non Traditional Brand Innovation Christmas Is Also Modern
Every December means the end of a year, but Thanksgiving Day, Christmas day, and the new year's day are always full of festival cheer. In order to meet the increasing number of Party activities at the end of the year, many brands have launched the Christmas holiday Series in the middle of the year to meet the people's shopping desire.
Past, Christmas In order to respond to this joyous festival, holiday series products are always inseparable from the iconic colors and patterns such as red, green, snowflake, star, reindeer, etc. However, the 2013 holiday series lacks these traditional elements, instead of the fashionable elements with more brand characteristics and fashion.
色彩方面,紅色自然是圣誕永恒的主題色,如Zara Home全新圣誕特別精選家居配件中的玻璃杯、裝飾盤(pán)、地墊及其他小飾品中紅色都是絕對(duì)的主角;而略顯沉悶,卻不失經(jīng)典韻味的黑色成為不少新品的“必選項(xiàng)”,其與金色、銀色等閃亮的金屬色搭配下煥發(fā)出高貴典雅的氣質(zhì),如Stradivarius推出的圣誕系列就是以黑色作為主要色調(diào)搭配金色元素,同時(shí)點(diǎn)綴亮片和刺繡等亮眼的設(shè)計(jì)細(xì)節(jié),打造出優(yōu)雅、別致而又不失華麗巴洛克風(fēng)情的節(jié)日裝扮;藍(lán)色似乎也成為了今年圣誕新品的“寵兒”,無(wú)論是海軍藍(lán)、湖藍(lán)還是寶藍(lán)色,都讓優(yōu)雅中帶了些活潑的感覺(jué);粉紅色、銀灰色、香檳色等低調(diào)中透出華麗的色彩也出現(xiàn)在不少新品中。
Material, it seems to meet the needs of the party, bright elements such as sequins, crystals, and metal rivets are used in large quantities, not only for loading. clothing Details are also widely used. shoes Money, handbags, such as Christian Louboutin, embroidered high-heeled shoes with ethnic style, are decorated with crystal decorations. Valentino also adorns sexy and handsome rivets on the package and vamp on the brand's consistent outline design. The new black high heeled shoes of Miu Miu are covered with rubies, sapphires and emerald green water drill. Even Ugg Australia uses Swarovski crystal to match the most classic brand of leather boots and sandals.
In order to match the festival's joyous atmosphere and classic Christmas elements, animal design has also become a way to highlight children's fun in many brand holiday series. fuse Brand tradition Salvatore Ferragamo's special accessories series, "Animals Capsule Gift", is the mini series of the classic brand small leather products. It selects 3 symbolic animal patterns of the classic Ferragamo printing, the owl, the frog and the elephant. The Spanish brand Loewe turns the cute animals like the rabbit, the panda, the owl, the pony and the little elephant into bookmarks, ornaments and zero purses.
With richer colors, more shiny materials and more childlike designs, the 2013 holiday series that the big brands have dedicated to meet many people's desire to dress and dress together during the Christmas season, which is full of festival flavor and can be unconventional. The traditional colourful sweaters and jackets that are full of those festivals are rewritten to make the costumes available during the festival. Modern Full of flavor.
- Related reading
Quanzhou Shoes And Clothing Business Marketing New Ideas Using "TV + Movie + Network" And Other Diversified Models.
|- Fashion blog | Hang Bang Clothing Enterprises Hidden Dangers, Core Values Urgently Need To Be Realized
- brand building | China'S Market Will Drag On Nike'S Profit Growth In The Current Fiscal Season.
- Exhibition highlights | Milan Fashion Week Upgrade Accessories To New Heights
- Market trend | September 19, 2012 -25 Wujiang China Oriental Silk Market Market Quotation
- Children's wear | China Pioneers Fashion Children'S Clothing T100 Guangzhou'S Benchmarking Clothing Brand
- Wealth story | The Wealth Story Of Wu Fangfang, Founder Of Green Box Children's Wear
- brand building | Lining Launched The Bid To Transfer The Brand New Image
- Successful case | Tea Hill Children'S Clothing To Expand Domestic Sales
- Market topics | 盛澤化纖市場(chǎng)行情走勢(shì)介紹
- Successful case | Running Children's Clothing In Front
- Fujian Menswear Manufacturing Company Listed On Macao Stock Exchange
- Selection Of Business Casual Shoes
- Atypical Death Of Menswear Online Shopping Mall
- Introduction Of The Ten Most Powerful Brands Of Chinese Business Casual Shoes
- Fu Jie: It'S Not Just Clothes That Sell Their Own Characteristics.
- The Difference Between Business Casual Shoes And Leather Shoes
- International Retail Targeting Hangzhou Light Luxury Brand With Hair Power
- Chen Lin: Only Through Hardships Can We Go All The Way Through Life.
- The Source Of Brand Sports Shoes Is Pferred From Nike ADI To Bangladesh.
- Washing Can Fix Formaldehyde In New Clothes.