< p > recently, sponsored by China's "a href=" //m.pmae.cn/news/index_f.asp "textile < /a > Commercial Association underwear Committee and the China AC brand innovation and development center, together with China fashion media group," this moment affects the next 2013 "China underwear retail development summit forum was held in Guangzhou, Guangdong province.

< /p >

< p > this forum has set up an exchange platform for brands and terminals, as well as industry people, and put forward new thinking for the problems existing in the retail sector of underwear industry, pointing out new trends and business opportunities.

The leaders of the industry, the lingerie chain giants and the excellent terminal representatives gathered together to explore the market trend deeply.

< /p >

Peng Guifu, chairman of the China Textile Association's underwear Committee, delivered a speech on behalf of the organizer. Cao Lisheng, Deputy Secretary General of the China Federation of Commerce and deputy director of the China National Business Information Center, delivered a keynote speech on the opening of a new era of my retail business. He pointed out that changes in policies, environment, consumption psychology, consumption habits, and the rapid development of online shopping all marked the beginning of a new commercial era in China. The traditional retail industry has also opened another round of new changes. P

< /p >

< p > according to the trend change of the development environment of retail industry in China, the running characteristics of < a href= "//m.pmae.cn/news/index_cj.asp" > consumer goods market < /a > this year, he analyzed the development trend of China's retail industry around three main lines: first, low price and convenience.

This is also the most important and most important consumer psychology and consumption behavior of human beings in life and shopping.

This is determined by the characteristics of human nature and will not change.

Low price and convenience are the most fundamental and core trends in the development of retail industry.

The two is the development of science and technology.

Three is the improvement of residents' consumption ability and the change of consumption psychology.

With the improvement of residents' living consumption level and consumption ability, their consumption psychology will change accordingly, and the consumption demand will diversify. The consumer goods market and retail business will also be further differentiated. New formats will emerge and the existing formats will develop rapidly.

< /p >

< p > < < a href= > //m.pmae.cn/news/index_f.asp > underwear market > /a > the development trend of consumer demand. Cao Lisheng said that the development of underwear consumption market is huge and the share of the rural market is declining rapidly. Online sales have become an important channel for underwear sales.

< /p >

< p > aiming at the problems existing in the present situation of underwear retailing industry and its future development trend, the expert group of Tai Changbao, senior retail chain channel management expert of China Research International Group, senior consultant of fan Kai Kai, Wang Yifu, founder of VSA international brand planning agency, Chen Lei, chairman of Dongguan new sensation Clothing Co., Ltd. and Li Yan, general manager of chain corporation's underwear chain corporation, have carried out in-depth discussions.

< /p >

< p > New Vision brings new trends and business opportunities. At this forum, the expert group advocates that China's underwear industry terminal operators have new business ideas to adapt to the new market situation and new changes. They are rooted in the needs of underwear consumers and seek breakthroughs in order to build a better and sustainable industry and market.

< /p >