Since the Li&FungLtd. (0494.HK) of Hongkong Li Feng group was put to the door in 2011, the French fashion brand SoniaRykiel has started a long brand remodeling. In 2012, SoniaRykiel Louis Weedon LouisVuitton. Women's wear Design director GeraldodaConcei C Ao is the brand creative director, and handed in 2013 series of transcripts of autumn and winter and 2014 spring and summer two in 2013.

In 2014, SoniaRykiel finally entered the second stage of restarting the brand, focusing on the simultaneous expansion of online and offline markets. In an interview with reporters, EricLangon, chief executive of SoniaRykiel, said that the brand plans to re launch online e-commerce websites this spring and to launch physical retail networks in Europe and Asia.

SoniaRykiel will reopen its e-commerce functions for France and other parts of Europe on its official website from March, online sales main line SoniaRykiel, sub line SoniabySoniaRykiel and Brand of children's wear The products of RykielEnfant, the US and Asian customers will not be able to enjoy the online purchase of SoniaRykiel services until this fall and 2015.

　　 SoniaRykiel The e-business website was closed after its 80% stake in FungCapitalLtd., an investment firm affiliated with 0494.HK in September 2011, and the brand founder SoniaRykiel family still controls the remaining 20% stake in FungBrandsLtd..

As for offline retail market, Hongkong will take the lead to usher in two new SoniaRykiel stores by the end of January, of which SoniaRykiel will be opened in snow Factory Street and SoniabySoniaRykiel will be located in Times Square. Immediately after that, SoniabySoniaRykiel will enter RuedePoitou in LeMarais, Paris, in mid February. The Japanese market will be distributed by OnwardKashiyamaCo., Ltd., a subsidiary of the local clothing retailer OnwardHoldingsCo., Ltd. (8016.T) en Vader group. OnwardKashiyamaCo., Ltd. will open 15 franchised stores for SoniabySoniaRykiel in the next 5 years.

SoniabySoniaRykiel new stores around the world will follow the retail concept of Paris RuedeGrenelle store, while SoniaRykiel will take advantage of the new retail concept to refurbish the flagship store of St. Germain Avenue in Paris and the RueduFaubourgSaint-Honor store. SoniaRykiel is currently looking for a store in New York, its only independent store in Boston, which has been completed in December.