< p > "Wuhan's local clothing brands need to have an international vision and the awareness and determination to create brands."

In January 5th, Fu Jie, chairman of the Wuhan CPPCC Committee member, < a href= "//m.pmae.cn/news/index_c.asp" > Giovanni < /a >, shouted that to achieve the revitalization of the Han style women's clothing, we must aim at the high market position and not be able to "get rich."

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< p > it is understood that in the 90s of last century, Han style women's clothing was unique in the whole country, but in the subsequent market competition, it was surpassed by the garment enterprises in Jiangsu and Guangdong.

Wuhan not only failed to become the center of Chinese women's clothing, but also known as "four famous denier" brands, such as Longxiang, Qi Qi, Taihe and China and Britain, were gradually disappearing.

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"P >" the Wuhan clothing enterprise started in Hanzheng Street and Yang Zi street. After the local entrepreneurs have dug 'the first bucket of gold', the short term behavior of the small prosperity occupies the thought, does not pay attention to the new trend of the clothing industry at home and abroad, does not continue to learn new ideas and new technologies, and falls on the enterprise management and product design, marketing and management.

Fu Jie said.

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< p > however, Fu Jie still believes that the rise of < a href= "//m.pmae.cn/news/index_c.asp" > Han style women's dress < /a > is promising.

Wuhan has a large number of excellent clothing entrepreneurs and about 400000 skilled skilled workers.

In addition, Wuhan Textile University, Hubei Institute of Fine Arts, Jianghan University and other institutions cultivate nearly 1000 designers of clothing every year.

"Do you know that 80% of the designers in Shenzhen and Guangdong came from Wuhan?"

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< p > Fu Jie believes that the top priority now is to speed up the upgrading of Han style women's clothing, and operators should "go together" to go out rather than continue to fight in the middle and low end market.

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The international luxury brands such as P, LV, Chanel and so on have been famous for their popularity in recent decades or even centuries.

But according to Fu Jie's analysis, under the background of the current highly social division of labor, it may take only 20 years for a brand to be established as a famous brand.

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< p > "in the past, the speed of information pmission was slow, and the dissemination of brands could only be passed on from mouth to mouth.

But now, we can fully integrate resources, invite top designers, use top-level fabrics, and then spread the brand through various channels.

Fu Jie takes Bosideng as an example. The production and sale of the down jacket is the world's No. 1 a href= "//m.pmae.cn/news/index_c.asp" > clothing brand < /a >, which has only been used for more than 20 years since its establishment to become an international brand.

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< p > Fu Jie said that at present, the government has incorporated the textile and clothing industry into the ten strategic 100 billion industrial sectors of the whole city. The plan for revitalizing the clothing industry in Wuhan should be formulated as soon as possible, so that the policy can be landed.

The CPPCC member, who is known for his "dare to speak", once again threw out a bold statement: "as long as the government subsidies are in place, I believe that within 3-4 years, Giovanni's sales volume will definitely increase to the scale of 30-40 billion yuan, otherwise I will compensate the government with the amount of double subsidy."

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< p > despite the bold language, Fu Jie's Thought on the development of Han style clothing industry reveals the meticulous and meticulous details of the entrepreneur.

"Policy must not be Pratt and Whitney, and then what is" sprinkling pepper on the big cake ".

First, we set up 2-3 benchmarking enterprises in the local market, take advantage of the herd effect of the market, take other Han clothing enterprises to move forward, and do not blindly enter the overseas market. We must know that 47% of the world's luxury consumers are Chinese. Let's aim at the domestic market first and enjoy the big cake at this door.

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