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CHIC Strives To Guide China'S Garment Industry To Further Tap Its Exhibition Value.

2014/1/10 14:19:00 39

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CHIC2014 Exhibition Clothing Business

as the "barometer" of garment industry in China and even the world, the China International Clothing and Accessories Fair (CHIC) has always guided the development of Chinese garment industry and the development of Chinese clothing brand as the purpose of exhibition. CHIC2014 puts forward the theme of "strength", deeply excavates and expands the new value of the exhibition, provides the full resources, the whole channel, the whole pattern solution for the brand, and seeks for the new commercial channel growth point. 
 from "big to whole" to "small beauty" /strong > "/p".
 in the wave of China's new round of economic and social deepening reform in the third Plenary Session of the 18th CPC Central Committee, as the industry point of view, the trend of release, < a href= "//m.pmae.cn/news/index_z.asp" > CHIC2014 < /a > again, it conveys its voice to the industry. After more than 20 years of development, CHIC has grown into the best platform for brand promotion, market development, innovation display, trend publishing, wealth creation, resource sharing and international exchange, which brings together the resources needed for brand growth, and provides a premise for the brand to get a "full channel" solution. 
 as the most influential and influential clothing and clothing brand exhibition in Asia, any changes in its details can affect the development of the industry. How can the parties concerned and CHIC pay more attention to the faster and more convenient access to more matching business information? 
＜p＞　　據(jù)CHIC主辦方透露，近幾年CHIC不斷完善深化商貿(mào)對(duì)接功能，不僅精心打造科技體驗(yàn)區(qū)展示前沿技術(shù)，從3D打印到虛擬試衣、O2O體驗(yàn)，亦或是App、微信、微博;并將貼近市場(chǎng)的趨勢(shì)發(fā)布秀逐漸轉(zhuǎn)化為商貿(mào)秀，放棄了以往“重視覺輕商貿(mào)”的傳統(tǒng)走秀模式，而將參與品牌與商業(yè)觀眾深入交流的需求放在首位;將以往的商業(yè)論壇改版升級(jí)為系列化、短小而精練的沙龍、論壇模式，從“大而全”的論壇沙龍精細(xì)簡(jiǎn)化為“小而美”的主題論壇沙龍，如CHIC電商論壇、CHIC 326、奧萊論壇等等;根據(jù)市場(chǎng)需求的變化，不斷調(diào)整各個(gè)展館展區(qū)的精細(xì)化劃分，通過視覺化的形象，以及專業(yè)的參展攻略方案、貼身服務(wù)，提高專業(yè)觀眾的觀展效率。 The change of CHIC every year reflects that the exhibition is changing with the market, and new business opportunities are also included. 
 changing the market with the market, 
 cloud computing, Internet of things and e-commerce have been put into brand operation by more and more enterprises, resulting in a series of significant impact. Traditional business and new operation mode have also begun to produce a huge collision. Such a collision not only changes the brand growth path, but also makes people's consumption and lifestyle change, and the market is no longer a one-way commerce, it also presents a new demand of pluralism, individuality and interaction. It can be said that there is no brand that is so close to the market at any time. At the same time, it needs a window more than any time to absorb new information and resources. 
 this is very important for discovering the most dynamic and potential brand of the market for the thousand shops, the homogeneous a href= //m.pmae.cn/news/index_c.asp and the commercial /a channels. CHIC2014 is concerned about the changing market demand. From "consumer design" to "consumer lifestyle design", in recent years, men's clothing has been blowing up a "high-end customization" trend, and constantly blowing into the field of women's clothing. The era of "light luxury" dress has gradually come to people, so a group of brands will also form a brand name and luxury brand area on CHIC2014. With the 80 and 90's people becoming the main force of clothing consumption, their love for cowboys and children's clothing has brought about the rapid development of leisure wear and children's clothing, including jeans, which has also attracted the attention of CHIC2014 Cowboy brand area and children's wear area. In addition, fast fashion is still popular, especially a large number of domestic fast fashion brands have been born, and it is urgent to develop platforms. As a result, MJ Style, pink dolls, Minette, coopool and other brands formed a fast fashion brand area on CHIC. 
 CHIC is paying more attention to the growth brand, adapting to the < a href= "//m.pmae.cn/news/index_c.asp" trend < /a >, CHIC2014 on-site introducing the excellent domestic e-commerce platform, community store, buyer and other resources, and widely docking with the growth brand, providing diversified options for developing the business road. 
Less than P, behind the changes in the business structure, it relies on a dynamic Chinese consumer market. This is an irresistible attraction for overseas brands wishing to enter China. Following Turkey, Britain will become a special partner of CHIC2014, and the Canadian fur Association, Copenhagen fur, International Fur Association (IFTF), Germany, France, Italy and many other international organizations and exhibition groups will also bring international advanced technology and trend. 
 at the moment, CHIC2014, with the theme of "force", is gathering various resources in various dimensions to meet the personalized and diversified needs of the development of a href= "//m.pmae.cn/news/index_c.asp" brand /a, so that participating brands and commercial audiences can get to the business directly, which is the true embodiment of CHIC2014's new value.