< p > traditional retail is involved in the field of electricity supplier. It is just to cultivate a new generation of Internet users. Fuanna is a home textile enterprise which explored the way of e-commerce development earlier. After years of development, the rapid rise of online business has become a very important part of the company, but the road of fuanna's business is not smooth sailing.

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< p > recently, there was a media complaint that a customer named Wang complained about fuanna. The reason is that the consumer bought the "Ya Ying mulberry silk two in one quilt" (a href= "http:// m.pmae.cn/news/index_c.asp" > mulberry silk < /a >) by the Amazon business platform in mid May.

It can be seen in the picture of consumers' products that the product logo clearly reads: "the fabric is 100% cotton and the stuffing is 100% mulberry silk (long silk floss)".

In mid July, the consumer commissioned the Chaoyang District Consumers Association of Beijing to send the product to the national textile product quality supervision and Inspection Center for component detection. The test results showed that: "the filler of the sample was detected as white fiber, and the silk mulberry silk was 0%", instead of 70.6% of the regenerated cellulose fiber and 29.4% of the polyester fiber.

This is very different from the "100% mulberry silk ingredient" labeled by fuanna's product in black and white.

On the grounds of this, the media questioned fuanna's alleged publicity fraud and implied that fuanna sold fake products.

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< p > is this really true? Is it possible that fuanna will bet on the brand reputation of the company for the sake of instant profits? Reporters interviewed with questions.

For the complaint, fuanna confirmed to reporters that "something happened".

But the company has repeatedly stressed that the product is not fuanna production, is a fake.

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"P >" the company has organized and specialized departments and internal quality inspection departments, including internal legal affairs, electricity suppliers, market, quality and other departments to conduct testing and investigation, and determined that consumers' silk is not "a href=" //m.pmae.cn/news/index_c.asp "fuanna < /a > production products, it belongs to counterfeit products."

Fuanna relevant departments responded to our reporter.

"Amazon has sold nearly 300 copies of its products since the beginning of this year, and there are no quality problems with the products," he said.

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< p > in addition, reporters from the consumer sample monitoring countries < a href= "//m.pmae.cn/news/index_c.asp" > textile products < /a > Quality Supervision and Inspection Center learned that the center can only help consumers to detect the composition of the products to be examined, but can not help consumers identify who the product is, so it points to Fuyuan's "fake" suspicion.

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< p > there are some twists and turns in managing the development of fuanna electric business, but it has not affected the pace of the development of e-commerce. Before a few months ago, Lin Guofang, chairman and general manager of fuanna, made a clear statement in her new product conference: "there will be very good opportunities to take the electronic commerce to the international market."

The traditional retail business is still a blue ocean. There are many opportunities for development. The future is still clear.

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