< p > Liao Xiaoling was originally a href= "//m.pmae.cn/pioneer/" > architect < /a >, from her resume, you can see that in 2001, she received master's degree in urban planning from Tongji University, and became RA ARCHITECTSTUIO partner in the same year, and served as the principal architect for 7 years. It was a long career experience. Until 2007, her interest changed, and RA DESIGNSTUDIO was set up to try to express cultural values in a new field. Soon, in 2008, she launched the "Content directory" brand, thus completing the perfect turn from architect to < a href= "//m.pmae.cn/pioneer/" > dress designer < /a >. < /p >
In the process of "P >, Liao Xiaoling admits that he has repeatedly sprouting the impulse to make costume design. But she is still thinking over and over again, including an exhibition done by Vivian Westwood in a building in the Bund, Shanghai, which also makes her feel stimulated. "Because of being an architect, the heroic complex will be heavier. When you envision a brand or anything imaginable, it will become a real thing, and it is just a dress. In fact, its vocabulary is not as convincing as architecture." < /p >
After P, Liao Xiaoling and his sister opened the first store of "Content directory" on the road to Jinxian, Shanghai. It was May 2008. The original design field in China is not as lively as it is today. How to survive such a brand new independent brand is also a big problem. Facing the market, Liao Xiaoling's idea was very objective from the beginning. She thinks that the clothing industry is not like the construction industry, and needs various kinds of planning, real estate, government, contractors and materials suppliers. To coordinate, this "traditional, less socialized industry" wins directly enough to eliminate variables in the process, and directly talks with the market and the masses, even better than artists, without entering the gallery system. So things started like this. At the very beginning, there was no specific direction. It just wanted to do some video related creation. This feature has been extended to this day and has become one of the most attractive highlights of every show on the "Content directory". < /p >
< p > < Content catalogue > 2014 spring summer series is called "integrated machine". It is co operated with artist Qiu Anxiong, inspired by Liao Xiao Ling and Qiu Anxiong's discussion of the book "landscape society". The book, written by Guy de Bo forty years ago, still feels right to the point of reality, because the trend of landscape in today's society has not only weakened but also intensified since twenty-first Century. And with the deepening of commercialization, the landscape of Chinese society is becoming more and more intuitive, which is more and more visible to the naked eye. For example, widespread commercial propaganda is widely disseminated in the form of images, and they are the means to separate appearances and essence. On the surface, the public seems to get more information, but in fact, the information reflecting the essence of things can not be conveyed to the audience. < /p >
< p >, therefore, "landscape" has become a pretext, which constantly creates the barrier between appearance and essence. Liao Xiaoling and Qiu Anxiong have been seeking the most direct and effective way to show such a comprehensive theme. This time the cooperation between the two sides broke through the boundaries of the creative field. Liao Xiaoling adopted the theme of the artist's work as the main image symbol of the costume. Qiu Anxiong's multimedia works "development" left the traditional art gallery for the first time, and put it in the "integration machine" series in the fashion week of Shanghai. < /p >
< p > as before, the design of the Content catalogue starts from the theme image. It has become a habit for < a href= "//m.pmae.cn/pioneer/" > Liao Xiaoling < /a >. "I have to have a theme. After I have a theme, you can do deep excavation, and you can collect and understand all kinds of things. This process is very meaningful to me." Whether the city or the body has a surprisingly similar functional structure and orderly organization to accomplish the common mission, the city map and the body system structure diagram are the graphical reflection of this relationship. The elimination of any invalid factors by the integrated circuit that is repeated by human beings is a more extreme expression of this relationship. The "Content directory" has always adhered to the aesthetic philosophy of "creating the most beautiful form of functional logic". Therefore, "IC" as a symbol of this season is more intuitive to convey Liao Xiaoling's Thoughts on the landscape society. < /p >
< p > "I have to deal with the relationship between the plane and the turning surface. There may be different proportions of electronic components. Some of the pictures are drawn in CAD, that is, what I used to be rational in architecture and my sensitivity to fashion. I think it is more handy." This season has also adopted a variety of techniques in fashion design to highlight the texture, including screen printing, digital printing, embroidery, embroidery and printing, and even using Swarovski crystal to show this kind of strong logical beauty. "This time I use SWAROVSKI's drill to express the primary colors of the electronic, which I especially like. Because when we think of shiny things, we feel all kinds of gorgeous and all kinds of local tyrants. I think this element is very good in cool graphics. The people of SWAROVSKI were also scared. They said they didn't expect you to use it like this. And you will find that there are various patterns in it. We can understand them as stripes and wave points, that is, you translate them into familiar patterns and patterns that you often wear to them. In this way, the acceptance will naturally be high, and it will also be beautiful, and it will not be so difficult to handle. < /p >
< p > when it comes to thinking changes after working in a studio, she feels that the whole team is making progress. This is especially important. "Sometimes I still complain, because I'm tired. I always push forward in a season and I'm tired. I don't know why. Although the burden on the economy may be good for me, my content is to make it balanced and, of course, to develop. Even if I don't mind the company's profits, I can also feel that my employees are constantly hoping that the company will have a change, so the sense of responsibility is coming again, and it is still necessary to do well so that all of them will have higher incomes. The whole team feels that they are making progress and feel that this is necessary. It is not like starting from the very beginning to just play a casual studio. < /p >