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Zhejiang Cotton Textile Enterprises Build Factories In The United States And Internationalization Strategy Of Chinese Enterprises

2014/1/14 15:46:00 43

Cotton SpinningAmerican ConstructionFactory Internationalization

< p style= "text-align: center" > > img border= "0" align= "middle" alt= "src=" /uploadimages/201401/14/20140114034619_sj.JPG "/" < < >


At the end of P > 2013, a Chinese cotton textile enterprise went to the United States to build a factory. The news caused the whole a target= "_blank" href= "//m.pmae.cn/" > textile < /a > hot debate in Zhejiang.

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The reason for the hot debate is that it is beyond everyone's expectation that China should be the center of the global textile industry. Even referring to the pfer of textile industry to Southeast Asian countries around China, when did the developed countries with high cost and high investment become the destination for domestic enterprises to go out? In addition, the United States cotton came to China to develop the market. Why did Chinese cotton spinning enterprises also invest abroad and build factories there? There are three reasons for this enterprise: first, the domestic cotton price is much higher than the international cotton price; the two is the cost of land, labor and energy elements; the three is to avoid the international trade barriers to China's textile industry, and to promote the implementation of the internationalization strategy of enterprises.

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"P" is unique. In Jiangsu, the SAIC Group established in Germany, the European a href= "//m.pmae.cn/news/index.asp" > textile center "/a" after more than one year trial operation will be officially opened in the near future.

The company said that the center was mainly aimed at sales display, and it radiated the whole Europe based on Germany.

It can be seen that many Chinese enterprises have already focused on the vast land in Europe and America. They should not only let the brand enter the European and American markets, but also let the enterprises themselves go in, and get close contact with the European and American markets and customers.

< /p >


< p > we have discussed the issue of "a href=" //m.pmae.cn/news/index.asp "textile industry < /a > in the 2013 edition of international trade.

It seems that the return of the textile industry in Europe and the United States will have a negative impact on China's textile industry, but in fact, this trend has laid the foundation for Chinese enterprises to go out. Only the European and American market environment attaches great importance to the development of the textile industry, and there is a demand for it, Chinese enterprises will be able to break through a world in overseas.

< /p >


"P > combing the textile industry center of Europe and America is to provide a clue for more domestic enterprises with this idea.

What needs to be reminded is that whether it is to establish a production plant or to set up a marketing center, or to build a logistics turnover center, we need to make careful decisions in combination with local characteristics and our own situation. After all, going out is easy and long and steady.

< /p >

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