Many years ago, Einstein knew a sentence: "the power of compounding is greater than the power of an atomic bomb." In fact, I have been very curious, in what circumstances did the greatest scientist in the twentieth Century say such a seemingly unrelated argument with his scientific expertise. Recently, a good friend made money for dinner and dinner because of his investment in financial management. Marketing power The accumulation may have the same effect as the power of "compound interest".

My good friend is a high level professional manager who is good at managing finances. Besides his outstanding performance in his field, his personal investment and financial management also has an amazing performance. He thinks that his cumulative personal investment performance over the past ten years is up to 400% if he does not calculate the value of his home purchase real estate during the period. If he buys the value of real estate in his own account, it will be as high as 900%. That is to say, he spent ten years alone in investing 4 times his personal idle capital and increasing his personal total assets by 9 times.

Although, compared with many rich people, the wealth of my good friend is nothing at all. It can only be regarded as "small rich". But if the above class of professional managers, he is the envy of many people. When we show the expression of admiration and flattery, our friends indifferently say that there is nothing in fact, as long as there is a 16% return on investment every year, the scale will increase 4 times in ten consecutive years. As long as there is a 24% return on investment every year, the scale of the ten consecutive years will increase 9 times. I am curious that, according to the computer, indeed, 1.16 of the 11 power is about 5.1, while the 11 power of 1.24 is about 10.6.

A friend's investment success has its unique investment vision and persistence. Looking back over the past ten years, we have experienced the SARS storm, the US Iraq war, the financial tsunami around the world and the European debt crisis. Every incident has had a huge impact on the investment market. To be able to withstand these tests and maintain good investment performance, we must have better judgement and persistence than ordinary people. 16% of the annual rate of return does not seem to be particularly prominent, but it is enviable when it is 5 times ten years later. Every year, 24% of the rate of return on investment sounds good, but the 10 times it is ten years later is enough to surprise people. The key lies in the "continuous ten years".

In fact, many of the things we see brand And marketing success cases are similar. For example, the details of service, the check of quality and the design of products are the basic elements and key success factors of brand and marketing, but at the same time, they must undergo many tests and be able to persist for years.

We all know that we have to pay attention to and insist on the details of service, which is not difficult at the beginning. But the real challenge lies in how to pass the test and stick to the end, which is the difference between the excellent brand and the general brand.

Be careful about the details of the service, whether you can work hard at any time and in the face of any customers, do not "shop big bully"? Insist on quality control, can you not "shoddy" in the face of the temptation to save costs? Continuous and intimate product design, whether it can persist in the end, will not "end up in a mess"? These key tasks are usually not in their own difficulty, but whether they can persist. If we can persist in ten years, twenty years, and even a hundred years, we will create a strong force like "compound interest". It may not necessarily exceed the power of the atomic bomb, but we can be sure that this force is enough to build a brand and win excellent trust and reputation in the market.

I don't know Einstein. Compound interest Whether the perception of a powerful force comes from a similar viewpoint is why "compound interest" is more powerful than the atomic bomb. But I am sure that brand and marketing efforts are not only in 16% or 24% of investment performance, but also in ten years.