Internationalization, specialization, distinctive features, success, leading baby products market vane

Review China Baby show In the course of development, every little action is undoubtedly an innovation. It has successfully guided the new trend of baby products market. In the end of 2011, the Cologne exhibition in Germany became a joint organizer and promoted the development of China's baby children to the international first-class professional exhibition and famous brand in the industry. In October 2012, the scale of China's baby show doubled, and the number of international enterprises and brands increased by more than 60% over the same period, and the launch of the "children's safety seat area" was the first to launch the "child safety seat area", which ended the history of the lack of an international professional promotion channel for the children's safety seat industry. In October 2013, the China baby show was introduced to maintain the advantages of children's cars and seat categories, while the "baby products Museum", the growth rate of children's children's furniture and other brands increased to 145%. In October 2011, the China toys and Baby Products Association, on the basis of successfully holding the China Toy Fair, carefully cultivated baby products category, and extended the China children's exhibition horizontally.

　　 The explosive growth of children's clothing category will be a new look for Chinese children in 2014.

It is understood that in 2014, China's children's exhibition time was 14-16 October, and the location was new in Shanghai. International Expo Center In the same period as the China Toy Fair and the brand licensing hall, the total scale will exceed 1 billion 200 million square meters, an increase of more than 20% over the same period. So what are the new trends in this category? The head of the organizer said without hesitation: excellent children's clothing enterprises and brands will spring up like mushrooms! Of course, this affirmative answer is not whimsical. The person in charge of this exhibition introduced the first international brand T stage show in 2013, and won the victory. The scene attracted French Catimini, KENZO, Hush Puppies, Nike kids, Skechers, Boss, Adidas, PUMA, Japan, China and so on, especially the Japanese brand new product was exhibited in China's first show, which was well received by the industry brand and buyers. This laid a good foundation for the construction of baby's children's wear area in 2014.

　 The 360 day value-added service new matrix is completed to ensure that exhibitors are easy to get business opportunities.

For many years, the Association Exhibition area One of the characteristics of other exhibitions is the 360 day value added service. 2014年，協(xié)會(huì)將整合官方宣傳平臺(tái)：中國(guó)玩具嬰童用品網(wǎng)、《嬰童用品》雜志、微信“wanjuyingtongyongpin”、“ctjpa”等，第一時(shí)間傳遞童車(chē)、安全座椅、童床、喂養(yǎng)用品、洗護(hù)用品、嬰童裝等各個(gè)品類的新產(chǎn)品及其招商需求，并以專題推薦的方式，通過(guò)電子郵件等精準(zhǔn)營(yíng)銷(xiāo)確保推廣效果；其次，一如既往實(shí)施無(wú)縫推廣計(jì)劃，依托主流搜索引擎、知名媒體聯(lián)盟、一二線嬰童用品批發(fā)市場(chǎng)等，針對(duì)海內(nèi)外代理商、批發(fā)商、嬰童連鎖以及百貨、商超、網(wǎng)絡(luò)渠道商等宣傳，擴(kuò)大展會(huì)知名度和影響力；此外，協(xié)會(huì)將繼續(xù)舉辦嬰童用品行業(yè)創(chuàng)“星”大賽，助力企業(yè)新品脫穎而出，并將首次舉辦兒童汽車(chē)安全座椅創(chuàng)意設(shè)計(jì)大賽，推動(dòng)行業(yè)發(fā)展;還有，協(xié)會(huì)還將針對(duì)終端消費(fèi)者、百貨商場(chǎng)進(jìn)行深度調(diào)查，發(fā)表年度權(quán)威行業(yè)報(bào)告，幫助海內(nèi)外嬰童用品企業(yè)把握市場(chǎng)發(fā)展趨勢(shì)，準(zhǔn)確決策，制 Win the future!