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< p > recently, Richard Mille, the head of the top a href= "http://sjfzxm.com/news/index_c.asp" watches brand, /a Richard Mille, said in a media interview that negotiations with the French luxury giant Kering SA (Kai) cloud group have broken down, and the biggest stumbling block is not the price.

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< p > this is not surprising to Zhou Ting, Dean of luxury goods experts and Research Institute of wealth and quality. "In the present form, it is the highest point of selling brands, but many luxury goods groups also understand that many brands will continue to go down in value in the future. Whether they are willing to buy the brand at the current high price point, the group will also make an estimate of the brand, that is, whether 5-10 years can really bring value returns to the group. Maybe Richard Mille and Kai Yun group have failed to reach a consensus on" value return ".

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > Kai Yun group < /a > negotiating Richard Mille will be traced back to June of 2013. At that time, the negotiation of Kai Yun group's acquisition of Richard Mille is coming to an end.

The paction is expected to estimate the value of RichardMille from 370 million to 430 million US dollars, equivalent to 2.5 to 3 times the estimated sales volume of 135 million Swiss francs in 2013.

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< p > in the industry view, the acquisition of the most high-end positioning of the "a href=" http://sjfzxm.com/news/index_c.asp "Richard Mille < /a" enables the opening of the group's watch industry layout more complete.

The luxury department of Kai Yun group was dominated by fashion leather products. In the field of hard and luxury goods, there was little layout besides a small number of jewelry brands such as Boucheron.

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< p > earlier, insiders revealed that Kai Yun group would reach an exclusive agreement with Richard Mille. It is expected to buy 51% of its controlling shares and raise its shareholding ratio in the future.

The Audemars Pigeut table is estimated to retain its existing shares.

Richard Mille, the founder of the brand, will continue to hold CEO and shareholders for several years.

The whole paction is expected to be completed in early 2014, only because Richard Mille needs to deal with some internal affairs first.

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< p > in Zhou Ting's view, the most important part of the acquisition negotiations involves the distribution of interests between the brand side and the acquirer.

"Despite the fact that the brand side has sold the brand, the brand side still hopes to maintain both the control of the brand and the financial gain. For the acquirer, it will definitely incorporate the whole brand's operation and management into the group and make a new framework on the whole brand of the group.

In this way, there will inevitably be a conflict of interests between the two sides.

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"P" Richard Mille's chief executive said in an interview with the media, "unlike foreign rumors, the failure of negotiations is not due to price.

If, as the negotiation goes on, you find that the disadvantages of the merger will outweigh the advantages, and you will give up decisively.

And that's what we did.

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