< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/27/20140127101517_sj.JPG "/" < < > >
< p > > a href= "http://sjfzxm.com/news/index_q.asp" > Taobao net < /a > issued the new regulations on false trading in 2014, and the new regulations will be implemented in April this year. < /p >
< p > the industry believes that Taobao's move is to crack down on false trading behavior and eliminate the interference factors of merchandise search ranking, hoping to provide consumers with better shopping experience. However, this crackdown is more intense. Sellers are worried that competitors will make unreasonable competition through the new rules. "Sellers may be obliged to brush their competitors," a seller joked. < /p >
< p > Taobao said that false trading means improper behavior, such as sales of goods, shop scores, credit scores and other improper interests, which impair the interests of buyers. In 2014, Taobao will rectify the infraction of false transactions, including deleting the sales volume, shop score, credit score and commodity reviews generated by false transactions, and will also take all the goods off the shelves if the circumstances are particularly serious. < /p >
The new regulations of < p > a href= "http://sjfzxm.com/news/index_q.asp" > false transaction < /a > define in detail the penalties for different false transactions. Seller's first or second false trading behavior, if the number of illegal transactions has not reached 96 strokes, Taobao only correct violations, but not deduct points. If the number of illegal transactions reaches 96 to above, 12 points are deducted each time. < /p >
< p > if the seller has a false transaction for third times, if the number of illegal transactions is not up to 96 strokes, 12 points will be deducted each time; if the number of illegal transactions exceeds 96 strokes, it will be considered to be particularly serious, with a deduction of 48 points per time. If the seller has committed false transactions fourth times or more, or the serious consequences of his false trading activities, both the number of times and the number of shots are considered to be particularly serious, with a deduction of 48 points per time. < /p >
< p > the new regulation also points out that if the seller deliberately circumvented the false transaction behavior of Taobao supervision, or the serious consequences of its false trading behavior, no matter the seller's false number of transactions and the number of pens would be considered to be particularly serious, with a deduction of 48 points per time. < /p >
< p > Taobao will give a 30 day search of Taobao products to reduce the price of goods suspected of false transactions. If there are many false transactions, the time of search right reduction will be calculated. < /p >
In the implementation rules of < p > new regulations, we define the false trading behavior in detail, and enumerate several ways of false transactions. < /p >
< p > first, the new regulations define the false trading behavior from the commodity dimension. From the commodity level, the seller's release of pure information without independent carrier, such as the release of the secret recipe for weight loss, the method of making money, the membership, the free information and other pure information will be identified as a false transaction. Sellers who sell free goods or low priced goods will also be regarded as false transactions. < /p >
For example, sellers sell free coupons or qualifications, free goods, software downloads, electronic publications, e-mail addresses, or virtual products less than $1 from the issuer. Virtual commodities include QQ, Q, 1 yuan and 1 yuan. In the description of packaged goods such as collocation packages, it is clear that only a portion of the goods will be shipped will be identified as a false transaction. < /p >
< p > secondly, the new regulations define the false trading behavior from the seller's sales form. The seller will split a commodity into many different forms or pages for publication, or the sale of gifts and promotion of credit through gifts will be regarded as virtual transactions. Sellers using virtual express numbers or repeated use of a single number will also be regarded as virtual transactions. < /p >
< p > sellers will directly or indirectly change the information of the product page, substantially modify the commodity price or transaction price, and will be regarded as a virtual transaction. The seller accumulates sales volume or popularity in the form of changing goods, and the seller changes the title, price, picture, details and material of the original product, and turns it into another commodity to continue selling, which will also be considered as a virtual transaction. < /p >
< p > > a href= "http://sjfzxm.com/news/index_q.asp" > Taobao < /a > net not only defines virtual transactions from two dimensions of goods and sales forms, but also judges by means of transactions. The following behaviors will be purchased online on the basis of virtual transactions: friends, classmates, family members, etc. many people in the same company repeatedly buy the same product repeatedly, and the seller himself registers multiple vest sizes to purchase the goods he releases; the seller uses third parties to hype the gang. Or by exchanging agreements with others. < /p >
At the same time, Taobao also pointed out that sellers who were judged to have made false transactions could appeal for P. The seller can submit the corresponding voucher to the seller's center on the 3 day when the system issues a false transaction notice. < /p >