< p > survey shows that more than 70% of consumers say it is difficult to choose clothes suitable for their own, clothing styles are not new, clothing varieties are not enough, and another 69.1% of consumers do not know how to carry out the overall clothing matching. The main reasons for the respondents are: clothing styles, varieties are too few, homogenization is serious, there is no need to pick; usually too little shopping, enterprises should increase brand promotion efforts; men's clothing technology is too slim, but their body size is often not so standard. From a series of examples, we can see that business men's clothes are less than a href= "http://m.pmae.cn/news/index_c.asp" and personalized demand is less than /a. < /p >
< p > for this reason, Shun Mei's Red Army believes that consumers find it difficult to choose their own clothes, which reflects the increasingly urgent demand for personalization and differentiation among male consumers. Take Shun Mei suit as an example. The same style suit will try to distinguish different fabrics. The same fabric will try to distinguish different colors, processes and accessories. If it is truly indistinguishable, it is necessary to embroider the names of consumers on the same clothes to distinguish them. < /p >
< p > most of the problems encountered by male consumers in the process of clothing selection are mainly focused on < a href= "http://m.pmae.cn/news/index_f.asp" > style > /a > selection and dress matching. At present, there is a serious phenomenon of homogenization in the domestic garment market, and the demands of consumers are getting higher and higher. More fashionable and personalized brands are needed to meet this requirement. Male consumers are not as good as female consumers in dress matching ability. Clothing brands should be strengthened in the series of products, store display and consumption guidance, so as to provide consumers with more convenient shopping experience and become an all-round image consultant for male consumers. < /p >
< p > Wang Xu said that some of her friends live and work in cities such as Beijing, Shanghai and Guangdong. They often feel that they can not buy the right clothes, mainly because of the mismatch of clothing prices with product quality and style. For example, a > business casual "/a" men's wear, the price is high, and the quality style is just like that. The price of young and fashionable brands is cheaper, but the quality often fails to meet the psychological needs of consumers. < /p >
< p > Zhang Yanguo thinks: "many male consumers themselves do not have a clear demand for clothing. He is short of clothes, but he doesn't know what to buy. " At the same time, some men's clothing enterprises also have this problem. Li Luwen, the designer of men's wear designer studio, said that many small and medium-sized men's clothing enterprises do not have high requirements for designers. They only look at those products that are well sold in the market, and business operations are entirely market-oriented. "Most manufacturers are losing profits to the needs of a certain group of consumers if they make the profit as the first goal." Zhang Yanguo said. < /p >
< p > here it is necessary to remind businessmen who operate men's clothing. Because male consumers buy clothes at a low frequency, product innovation has become a breakthrough for men's clothing development. For example, clothing matching sales is a better way. < /p >