< p > since the 2008 financial crisis, due to the weakness of foreign markets, many "a target=" _blank "href=" //m.pmae.cn/ "shoes" /a "enterprises have tried to walk on two legs, both inside and outside the market.

However, there are few shoe companies that can make a big difference in the domestic market, and even some enterprises are careless.

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It is no accident that P shoes, which once created brilliant foreign trade, have been knocked down when they sell in domestic market.

China's export footwear enterprises are mostly manufacturing enterprises, and have not really done the market, nor have they studied the market in depth.

Before the financial crisis, the business mode was the order production, and the foreign customers placed orders, so the shoe companies could make money by delivery on time and on time delivery.

As for how to sell to consumers after the export of shoes, that is the matter of customers. They seldom worry about it, or they never worry about it.

Under the order mode, the domestic a href= "//m.pmae.cn/news/index_c.asp" > shoes enterprises < /a > has formed a simple division of labor with foreign customers.

Domestic shoe manufacturers are responsible for production, and foreign customers are responsible for studying market demand and distributing shoes.

The so-called "industry specializing in", shoes for the production of skilled shoe manufacturers are not familiar with the sale of shoes.

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< p > precisely because of the unfamiliar with the market, shoe enterprises will make two key mistakes after they are sold domestically.

The first is to copy the shoe pattern of the previous order mode; the second is to increase the channel investment without choice.

Fundamentally speaking, these two mistakes were not carried out by scientific and detailed market research before entering the domestic market.

Without market research, consumers will not be able to understand the preferences of shoes, the willingness to pay for shoes, and the common channels to buy shoes.

This has led to the neglect of the preferences of domestic consumers in terms of the design of the type, and the high or low price orientation has missed the frequent patronage of consumers in the choice of channels.

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< p > in fact, the development of market economy has already formed the division of labor between producers and sellers.

Because of the pformation and taking into account production and sales, manufacturers are obviously against the trend of division of labor in the market.

There are many professional sellers who are familiar with the demand of shoe market in China. The shoe companies only need to search for suitable partners, so that they can get twice the result with half the effort. How can they sell their money in the terminal?

< p > facing the rising labor force price, the cost advantage of shoe enterprises is no longer.

Shoe companies must do three things well.

The first is to strengthen internal management and digest costs.

The two is to build brands and build brand influence in the global market with foreign professional sellers.

The three is to join hands with domestic distributors to develop products suitable for the domestic market.

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< p > some people choose to pfer factories to areas where labor costs are lower.

Although this is also in line with economic rationality, it is thought that this is just a policy to linger.

Labor costs in other areas will still rise one day. Maybe that day will come sooner than expected.

At that time, how to deal with it? A a href= "//m.pmae.cn", a company with dreams and pursuits, will not be willing to hunt for food at the low end of the value chain. Instead, it is committed to being an evergreen enterprise.

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