< p > in recent years, < a href= "//m.pmae.cn/business/" > sportswear shoes < /a > has become the direction of pformation in the fashion industry, and even fast fashion brands such as H&M have launched a specialized sports brand.

Among them, outdoor sports and winter sports products, because of its high unit price brought about by the high profits, has become a new blue ocean under this niche market.

Many famous sports brands have stepped into this market: Adidas has set up a Adidas outdoor product line, and Lining founded the Lining exploration brand, focusing on outdoor sporting goods. At the end of 2013, 361 degrees also signed a strategic cooperation agreement with the outdoor sports brand ONE WAY SPORT.

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< p > < strong > sports shoes and clothing new blue ocean < /strong > /p >

< p > China's outdoor sporting goods market has developed its gross output value to nearly 15 billion yuan in ten years, with an average annual growth rate of over 40%. It has attracted many brand influence and mature sports shoes and sports brands competing for outdoor shoes and clothing to embrace the huge explosive force and market potential, which is the best choice for new business development and new investment direction.

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< p > < strong > grasp the opportunity of face to face Nuggets < /strong > /p >

< p > the upcoming tenth a href= "//m.pmae.cn/pioneer/" ISPO BEIJING Exhibition (Asia sporting goods and fashion show) will be held at the National Conference Center in Beijing on 19-22 February. It will bring many high-end brands such as outdoor sports (mountaineering, rock climbing, cross-country running, riding, etc.), winter sports (Snowboarding, double skiing, etc.), and extreme sports (skateboarding, surfing, freestyle skiing, etc.).

From Europe and America Adidas, BURTON, DC, HAGLOFS (Huo Chaigun), MAMMUT (mammoth), CHUMS (exactly bird), OAKLEY (Ou Keli), ODLO, PEAK PERFORMANCE, TECNICA; from Japan and South Korea, and from China, local brands such as Pathfinder, Gaudio, Keller stone, camel, camel and other famous brands will be gathered at the exhibition site to show their upcoming products and new technologies in the most intuitive form.

You can just go to an exhibition, and take all the powerful brands to catch up with each other, and negotiate with each other directly to achieve the cooperation intention! < /p >

At the same time, experts from China's sporting goods industry will also gather at the exhibition site. P

ISPO BEIJING offers a wide range of industry forums to give viewers an opportunity to communicate with senior industry experts.

Whether it is interested in outdoor sporting goods business, the industry is still shallow understanding of new people, or in the industry for many years veteran, you can learn from the expert's industry knowledge, grasp the industry's latest information and trends.

ISPO BEIJING, the annual industry event, also brings together new friends and competitors from all walks of life in the industry to become an excellent platform for information exchange.

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< p > < strong > ISPO BEIJING 2014 < /strong > < a href= > //m.pmae.cn/news/index_s.asp > > strong > Tenth Asian sporting goods and fashion exhibition < /strong > < /a >

< p > ISPO is the largest and most authoritative sporting goods business exhibition in Germany and the world.

ISPO BEIJING Asia sporting goods and fashion show is its high-end business platform for Asian sporting goods market.

The exhibition, held in Beijing on 19-22 February, reached 40000 square meters, with nearly 600 sports brands exhibiting around the world. It is expected that nearly 30000 spectators will be there.

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In the tenth years of promoting P in Asia sporting goods market, ISPO BEIJING has been working hard to promote the development of the whole market.

In the past ten years, the exhibition has not only provided a shortcut for many high-end international brands to enter and based on the Chinese market, opened the door to the international market for China's local brands, but also persistently provided industry research reports every year, analyzing the rapidly changing market information, and providing important market references for the industry.

The ISPO BEIJING exhibition has become an annual industry event for the sporting goods industry in China.

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