< p > the Canadian Olympic Committee warned consumers that certain brand marketing advertisements violated the Olympic trademark.

The group said that North Face used the Olympic themed advertisement when launching a series of latest products, which made Canadian consumers mistaken that the company was the official sponsor of the Canadian national team.

But this is not the case. "North face" is not a sponsor, support provider or authorized operator of the Canadian Olympic team. The Canadian Olympic Committee added that it hoped that the company would take up the "remedial measures" as soon as possible.

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< p > the famous outdoor sportswear brand "a href=" //m.pmae.cn/news/index_c.asp "north face < /a" replies in the form of mail. The company has long supported sponsors of Canadian freestyle skiing events, even including famous skiers Mike Riddle and Yuki Tsubota.

"Although we are not the official sponsor of the Canadian Winter Olympic Games, we have never hinted in our marketing advertisements."

The company declined to comment more.

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P Christopher, chief executive officer of the Canadian Olympic Committee, said the group will try its best to defend its brand sponsors and authorised dealers, and boycott the ambush marketing that misleads Canadians.

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< p > "I worry that the Canadian people buy the" a href= "//m.pmae.cn/news/index_c.asp" dress "/a" because they think the northern face sponsors the athletes of the Winter Olympic Games in Canada, but this is not the case.

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< p > the committee will pay close attention to any incident described by it as "ambush marketing".

< a href= "//m.pmae.cn/news/index_c.asp" > ambush marketing < /a > means that companies use big events such as winter Olympics to make false marketing. The fact is that the company has not paid a penny for these large-scale activities.

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< p > "the sponsor of the Olympic Games is" the cream of the essence, "said a marketing professor from Queen's University.

"The real sponsors are usually paid millions of dollars, so the Olympic Committee will be very serious about this problem and have the responsibility to protect the sponsors who paid a lot of money."

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