< p > < strong > 1. classification of shop windows: < /strong > < /p >

< p > A. is divided into locations: shop windows, shop windows.

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< p > B. from the form of decoration: there are permeable, semi pparent and closed.

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< p > C. partition elements: each window according to the design needs of different elements usually use different elements, the most common form of people, clothing, props, background, lighting several elements.

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< p > < strong > 2. the function of the window: < /strong > < /p >

< p > every time when I play the two roles of a tourist and a teacher, I feel different about the window.

A tourist can only regard the shop window as a work of art, so that he can feast his eyes on it. English is called WINDOWSSHOPPING.

While Chen Li Shi wants to turn the window into a work of art, he also wants to turn tourists into customers, even tomorrow's customers.

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< p > window display is a combination of art and marketing. Its role is to promote store sales and disseminate brand culture.

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< p > therefore, promotion is the main purpose of window display.

In order to achieve the marketing goal, Chen Li achieves the purpose of attracting customers and stimulating their desire to buy, by organizing and displaying clothing, models, props and background advertisements in the window.

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< p >, on the other hand, the windows also play the role of spreading the brand culture.

A window can reflect a brand's personality, style and understanding of culture. The window is a very good tool for communication.

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< p > because of the functions of the window display, there are different styles in the design of the window display. Some designs emphasize the sales information and adopt a more direct marketing strategy. Apart from the display of clothing, some POP posters will be arranged to pursue the effect of setting up a pole to see the shadow, so that customers can enter the shop immediately after seeing it.

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< p > and the other design emphasizes the information of brand culture. Besides < a href= "//m.pmae.cn/news/index_c.asp" > dress < /a >, the information of other businesses is relatively small, and window displays more emphasis on artistic feeling.

The method is more indirect and the style is more elegant, pursuing a kind of publicity effect which is accumulated over a long period of time.

Customers may not go in today after looking through the window, but they will leave the concept of brand in the brain and may become a potential consumer.

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The layout of < p > should be coordinated.

Especially the pparent a href= "//m.pmae.cn/news/index_c.asp" > window < /a > should not only consider the coordination with the whole store style, but also consider the color coordination of the shelves closest to the window.

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< p > in practical applications, many of the teachers display the style of display in stores when they display their windows.

As a result, we often see such a scene: the design of the window is very simple, but the inside is very complicated.

Or the outside is very modern, but the interior is very classical.

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< p > < strong > 3. should be echoed with < a href= > //m.pmae.cn/news/index_c.asp > marketing activity < /a > < /strong > /p >

< p > window display from another angle, also like a TV play's notice, it tells a general business information to convey sales information in the store, and the pmission of this information should echo with the activities in the store.

If the window is the theme of "new loading and listing", the theme of the store in the shop should be mainly new, and the corresponding quantity of new clothes should be stored in order to meet the needs of sales.

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< p > < strong > 4., the theme should be concise and distinct, and the style should be outstanding: < /strong > < /p >

< p > we should not only consider the shop window in our own shop, but also enlarge the window to consider it.

In the whole street, your window is only a small section, just like a passage in a movie, which is fleeting.

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