World Gold Association On the 18 day, the gold demand trend report 2013 was released in Hongkong. The association said that China's gold consumption demand reached a record high of 1065.8 tons in 2013, an increase of 32% over 2012. It has become the largest gold market in the world.

The report points out that the world in 2013 gold market Consumer demand (gold ornaments, small gold bars and gold coins) increased by 21% compared with 2012, and consumer purchases of gold totaled 3863.5 tons. However, as the global gold exchange traded fund (ETF) reduced its total annual holdings of 881 tons of gold, the overall demand for gold fell by 15% to 3756 tons in 2012, and the total value dropped by 28% to 170 billion dollars.

Zheng Lianghao, managing director of the far eastern region of the world gold association, pointed out that the sharp increase in consumer demand was mainly concentrated in the first half of the year. Especially in the second quarter, the collapse of gold prices caused strong reaction from consumers in China and India and other Asian markets, while the response to price cuts spread to the global market in the second half of the year.

Statistics show that the average gold price in the world was $1411 per ounce in 2013, down 15% from 2012. Among them, the global investment in small gold bars and gold coins reached 1654 tons, an increase of 28% over 2012, the highest since 1992.

In terms of gold decoration, total global demand in 2013 was about 2209 tons, returning to the highest level since the financial crisis in 2008, while the demand for gold ornaments in the Chinese market increased by 29% to 669 tons compared with 2012.

World Gold Association Gold decoration business Cao Xiaorui, director general, believes that Chinese consumers are concerned about the gold market changes for a long time because of the value function of gold. In 2014, gold jewelry will continue to stimulate the demand of Chinese consumers.

The World Gold Council stressed that China has become the world's largest gold market in 2013. The strong reaction of Chinese consumers to the collapse of gold prices in the second quarter has affected the world. With the gold price stabilized, China's gold demand will remain warm and growth in the near future.

Zheng Lianghao's performance in the global gold market in 2014 was good. He predicted that gold prices would not fluctuate more than 30% in 2014. Chinese consumers' demand for gold jewelry would be stronger than that in 2013.